Most music streaming platforms out there are striving to have a reputation of being high-end with many standards and features to justify their price. Soundcloud on the other hand went on the other spectrum and successfully explored a different niche that allows especially startup artists and rappers to establish their ground and presence. Despite offering free access to users, Soundcloud has managed to achieve a valuation worth hundreds of millions of dollars. What sets them apart from other platforms is their genuine love for the music community, demonstrated with their consistent updates to improve the software. Among their latest updates, comes an exciting new development in Soundcloud music promotion and production.
SoundCloud Exploring Video Featured Feed For Enhanced Music Discovery
In recent years, TikTok became explosively popular with now an average of over a billion monthly active users. Since then, the desire for a visual experience through short videos has become an established standard across nearly every online platform including music streaming platforms. Among other platforms, SoundCloud has made the strategic decision to take on the trend and integrate a TikTok-like feed into its platform after recognizing its potential to revolutionize the way music is discovered and enjoyed.
What Users Can Expect From The Exciting New SoundCloud Feature
Together with a small number of selected lucky users, the company has been testing out this feature for both IOS and Android operating systems to see how well it may be received. Among the revealed insights, two pages will be presented under the Feed tab namely a “Discover” page and a “Following” page. This is where SoundCloud disclosed that both pages will roll out 30-second song previews in the form of artist-selected videos.
From there, users would be a simple tap away from listening to the whole song. How each page works is that the Discover page will showcase songs tailored to a user’s musical preferences and listening history while the Following page will display releases from artists that users follow, as well as friend reposts.
How Will This Feature Benefit SoundCloud Users And Artists?
Potentially being a highly engaging feature, users could have an exciting experience when discovering music. By prioritizing user-generated content over brands, this new feature could further boost SoundCloud’s identity as a unique and socially-driven form of music streaming. Since anyone can upload their songs onto SoundCloud relatively easier than other platforms, an environment where people can share their music and connect with their audience in a more personal and direct way is born, fostering a sense of community. Combined with this new feature, could gravitate SoundCloud into a niche social media platform for music.
As for artists, this feature provides them an opportunity to express their music in a visually engaging way. This addition of visual elements adds another layer of storytelling and creativity which gives artists a chance to make a lasting impression and attract new listeners. It goes without saying, this new feature would help artists in expanding their reach and increasing their SoundCloud plays. Ultimately, with more work to do and a higher potential for discoverability, it would fuel their artistic drive, leading to their growth and development in their musical journey.
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