Olympic Games: Paris 2024 will create 150,000 jobs

Olympic Games: Paris 2024 will create 150,000 jobs
2 min read

Give An Identity To The Event.

In a golden circle, which symbolizes a gold medal, the Olympic flame is drawn hollow, all in curves and points. The lips at the base of the flame reveal a stylized face, representing Marianne, symbolism of the French Republic.

Bicolor, sober, round: the complete opposite of the first logo, an elongated "24" in the shape of the Eiffel Tower and with bright and explosive colors.

A change justified by the organizers by moving to a "new phase" of the project: it is no longer necessary to carry out an international campaign with the famous Parisian monument, but to give an identity to the event.

Designed By Runners Spread All Over Paris

"Games throughout France", according to the organizers, while Tahiti, 15,000 kilometers away, would like to host surfing events, and "all inclusive", as the motto is the same again for the first time for the Olympic Games and Paralympics.

Equipped with a GPS tracker, the runners are scattered around Paris, displaying 20 points on a map of the city which, when connected, reveals the logo to an audience of about 600 at the Grand Rex, Paris' art deco cinema.

Paying homage to this style of fashion in Paris when the city last hosted the Olympic Games in 1924, an Art Deco touch can be found in the "Paris 2024" print, created for the occasion by the responsible communication agency. of the logo design. . .

Money And Marketing As Problems

The challenge: to market games that must convince the audience and potential sponsors.

The organizers expect €1.2bn from national backers, and only one of them has committed so far: BPCE Bank. A minor controversy over the partnerships erupted in June, after the oil giant Total dropped its sponsorship of the event in the face of opposition from the Paris municipal council that wanted exemplary games on an ecological level.

If other pundits regularly focus on the cost of organizing, Paris should avoid, at least for now, the derision London 2012 organizers suffered for its logo and its own aesthetic. Follow Us To Find Out More About Daily Feed

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