OpenCart SEO Tips to Improve Your eCommerce Store

OpenCart SEO Tips to Improve Your eCommerce Store
5 min read

Search Engine Optimisation (SEO) is crucial to the success of any eCommerce site, and OpenCart offers a good foundation for applying SEO methods. A search engine-friendly website improves ranks and visibility online. Site optimization is especially vital for eCommerce companies that want to attract more clients.

If you use OpenCart SEO and want to increase your e-store's rating, this article will show you all the best practices or tips to follow.

 

Top 10 Tips to Improve Your OpenCart SEO

Tip #1-Optimize Your URLs

OpenCart's default URL structure looks like this:

Homepage URL:  https://domain.com/index.php?route=common/home.

Contact Page URL: https://domain.com/index.php?route=information/information&information_id=4.

The above two URLs are unreadable, especially by non-technical people. Google prioritizes user experience, and a complex URL structure can harm your rankings.

It is recommended that you alter your URL structure to the typical URL formats used by most websites online.

One key piece of advice, consider adding an OpenCart extension that can automatically modify your URLs to make them SEO-friendly. It can be time-consuming to manually modify the URLs for your product pages.

 

Tip #2- Keyword Research:

  • Conduct rigorous keyword research to find relevant and high-traffic keywords for your products.
  • Use Google Keyword Planner or other third-party tools to find relevant keywords in your field.

 

Tip #3- Use SEO for Opencart Product Pages

Each product page will include a:

  • Meta Title 
  • Meta Tag Description
  • Keywords for meta tags 
  • Theme

First, undertake extensive keyword research on the product for which you are revising the SEO. Choose a keyword on search volume, competition, and search trends. Make sure your chosen term is included in your meta title, tag, and description.

It is best to develop a catchy and clickable meta description so that people will click on your goods when they show in search results.

 

Tip #4- Use Clean URLs

URLs are easy to understand and contain significant keywords. OpenCart lets you customize the URLs for product pages, categories, and other pages on your website. Use descriptive, keyword-rich URLs to boost your search engine rankings.

 

Tip #5- Remove Duplicate Content & Use Canonical URL

Google penalizes websites with duplicate content, so avoid copying anything from an outside source. If you have identical material on two different pages of your website, it may result in duplication concerns.

Canonical URLs inform Google bots that there are several pages on your website with the same content and provide Google with the main source page for the content.

Google then does not index the page, lowering your ranks.

 

Tip #6 Pay Attention to Page Load Speed 

If your website's pages take too long to load, it will lower your ranks. Choose your OpenCart hosting cautiously, and make sure your store's speed is not hindered.

You can also employ OpenCart plugins to help with caching and minifying your website's HTML code, ensuring that it loads quickly.

 

Tip #7-Add A Blog

Adding a blog to your OpenCart store is a simple method to generate fresh material and boost your search engine rankings. Create insightful blog entries including relevant keywords and links to your product pages.

 

Tip #8-Create Backlinks: 

These are links from other websites to your site. The more high-quality backlinks you have, the better your website will rank in search results. Contact other websites in your niche and ask if they will connect to your site.

 

Tip #9-Optimize Product Images

Product images should always be regarded as an important aspect of your store's SEO strategy since they can significantly increase your rankings.

There are three ways to optimize your store's images:

  1. Alt-text: This is used to describe photos for search engines. The alt text for your image should contain your product's keyword. Sub-keywords might also help you rank higher.
  2. Image Title: We frequently save images on our devices with odd titles, such as image-127889 PNG. This is a big NO in the SEO industry. When you upload a product image to your online store, the title is automatically put to your product page's code.
  3. Image Size: Large images can make it difficult for your website pages to load quickly. Always upload photographs at their optimal or recommended size.

 

Tip #10- Encourage User Reviews:

  • User-generated information, such as product reviews, can help to improve search rankings.
  • Encourage people to post reviews about your products.

 

While other factors influence your store's rankings, following these OpenCart E-Commerce SEO tips will significantly boost your chances of organically ranking higher. Please don't take them lightly and be sure you execute all the recommendations above before going on to advanced SEO.

Contact SynapseIndia for any kind of OpenCart SEO development for your E-commerce store.

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