What Is POI (Point-Of-Interest)?

What Is POI (Point-Of-Interest)?
1 min read

Curious about POI data? Here's the lowdown: POI, or Points of Interest, data provides crucial information about specific locations like businesses, landmarks, and attractions. It's invaluable for businesses to understand customer behavior, optimize routes for delivery services, and enhance marketing strategies. With POI data, you can unlock insights into consumer preferences, demographics, and trends. Whether you're a marketer, urban planner, or researcher, harnessing POI data can revolutionize your decision-making process. Stay tuned for more insights on leveraging POI data effectively.

An optimal POI database adapts to changes in the physical environment. New businesses begin, existing businesses relocate or close, neighborhoods expand, new parking lots open in high-density areas, and so on. Furthermore, metropolitan environments are constantly changing. The COVID-19 epidemic has had a significant impact on our planet, with many businesses going out of business or closing. To keep our complex digital economy running, all changes in the physical world must be recorded, which POI databases do.

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