Response to Xiaomi and Samsung: Huawei changes smartphone strategy

Response to Xiaomi and Samsung: Huawei changes smartphone strategy
2 min read
15 December 2022

Huawei is getting more and more obstacles in its way. Nevertheless, the Chinese company wants to continue in the smartphone market and is even said to have changed its own strategy for releasing new models now. This will give Xiaomi and Samsung stronger competition.

Huawei P60 and Mate 60 as early as in March?

Huawei actually follows a similar smartphone strategy as Xiaomi and Samsung. It brings new top phones to Europe in the first and second half of the year. Exactly this strategy is supposed to be changed, according to the latest information. Instead of a P-series smartphone in the first six months of the year and a Mate-series smartphone in the second half of the year, everything is now to be unveiled in March 2023. There is supposed to be both the Huawei P60 and the Huawei Mate 60 at the same time-.

Samsung will present and launch its new Galaxy S23 smartphones around that time. It will be similar for Xiaomi. The Xiaomi 13 and Xiaomi 13 Pro have already been unveiled in China and are expected to come to Europe soon. So, it would come to a three-way fight between the smartphone giants. However, Huawei is at a disadvantage because the company still does not have access to 5G technology and cannot preinstall Google apps and services. On the other hand, the new Huawei phones are supposed to score with outstanding cameras.

Folding phone from Huawei later in the year

In the second half of the year, Huawei could then unveil new foldable phones and basically copy Samsung's strategy. In the first half of the year, there will be the normal smartphones and later in the year, the foldable devices. In any case, the many restrictions will not make it easy for Huawei to generate many smartphone sales in Europe. Most recently, it became known that the US government now also wants to deny Huawei access to banks. Thus, the situation is coming to a head.

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Alex 9.7K
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