In just seven years, the SaaS industry has experienced an explosive transformation, growing from a humble value of $31.4 billion to an estimated $195.2 billion by 2023, representing a 5x surge.
As the world becomes increasingly digitized, the SaaS industry continues to expand at an extraordinary pace. They’ve offered cloud-based software to assist administration, HR management, content production, marketing management, etc.
However, the industry’s rapid growth also provides a challenging game for SaaS companies to compete in the market. That’s when product demos and explainer videos come to the rescue.
As practical marketing tools, product demos and explainer videos have helped businesses of all sizes and fields achieve their goals. Curious to learn more? Let’s delve deeper to dig for more details about the two.
What is a Product Demo?
A product video is marketing content that demonstrates a product or service. It describes a product’s features, benefits, and functionality to attract potential buyers. Companies often use product videos to drive sales.
Typically, product videos are short and straightforward content, which is best to raise the curiosity of the targeted audience. But some brands like MGK Asia also spend a fortune creating more elaborate and cinematic videos. You can hire an explainer video company to help you create professional-looking product videos.
The Components of an Effective Product Demo
For your product video to drive the desired results, it must meet specific characteristics. Here are the components of a compelling product demo video:
High-Resolution Visuals
In a product video, visuals are vital. Use high-quality cameras to create a professional product video presentation with engaging content. In addition, editing your raw recordings with top-tier editing software and an experienced editor is necessary.
If you want a quick process, consider hiring a video production company to get a satisfying outcome. They have considerable experience in producing a product demo according to your needs.
Clear and Concise Messaging
A product video must convey a clear and concise message about the product’s features, benefits, and value proposition. Focus on highlighting your SaaS products and how they can solve specific pain points.
Ensure that you have an experienced copywriter to create your demo script. You can also hire a freelance copywriter with positive ratings and projects to help you make a concise and compelling script.
Product Demonstration
Every scene in the video must demonstrate the product in use and highlight its key features and benefits. For example, show a quick tutorial on how users can use a collaboration tool in your SaaS product.
Give a memorable tour of your collaboration tool through visuals and clear demonstration. Tell what users can do in your platform and how your SaaS features can help them work more efficiently.
Strong and Clear Call-to-Action
A compelling call to action is necessary to encourage viewers to take action, such as making a purchase, signing up for a trial, or contacting the company. CTAs in product demos must be solid and clear to drive conversions.
For example, tell what you want the audience to do after watching your product demo. Do you want audiences to purchase or download your SaaS product? Or request a product demo through email marketing?
Strong Branding
A product demo video must include branding elements, such as logos, colors, and messaging, that reinforce the company’s brand identity and help to build brand awareness. Those brand identities help your SaaS product to be more memorable to target customers.
Length
The video should be concise and to the point, typically 2-3 minutes at maximum, to ensure that viewers stay engaged and focused on the product. If you have more features to explain, consider providing several product demos rather than one long one.
The Need for Product Demos in a SaaS Sales Cycle
As one of the fastest-growing industries, SaaS has become a competitive market. You need to choose marketing tools carefully to expose your product and stay competitive in the industry.
Product demo videos are among the effective marketing content for boosting your SaaS marketing strategy. You can show your product in action, demonstrate tutorials, and show winning features through actual footage.
Nearly 50% of customers agree that product demonstration videos help them make purchase decisions. Moreover, as highly shareable content, product demos are influential in growing audience reach and raising brand awareness.
You can easily find product demo videos from big SaaS brands on video platforms like YouTube and TikTok. In addition, product demo videos are versatile marketing tools that you can share across marketing channels.
The Need for Product Demos in a SaaS Sales Cycle
As one of the fastest-growing industries, SaaS has become a competitive market. You need to choose marketing tools carefully to expose your product and stay competitive in the industry.
Product demo videos are among the effective marketing content for boosting your SaaS marketing strategy. You can show your product in action, demonstrate tutorials, and show winning features through actual footage.
In fact, nearly 50% of customers agree that product demonstration videos help them make purchase decisions. Moreover, as highly shareable content, product demos are influential in growing audience reach and raising brand awareness.
You can easily find product demo videos from big SaaS brands on video platforms like YouTube and TikTok. In addition, product demo videos are versatile marketing tools that you can share across marketing channels.
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