I recently did a live seminar on seasonal marketing and how to use tactics to drive people seasonal marketing ideas to your website to sign up/opt in or buy your product or service. Here is some of the important stuff summarised for you.
So what is seasonal marketing?
Seasonal marketing is the concept of advertising your product or service in a different way depending on the time of the year, relating it to real-life events, and maybe even creating your own. For example, planting easter eggs around your website for visitors to find, etc.
But why do seasonal marketing?
While you're hosting the seasonal event and they're taking part in it, they're exposed to your product. Even if it's a blog, you'll have your product down the side of every page to grab their attention mid-way through their adventure.
Also, it keeps people coming back for more, which is what counts as people are exposed to your product more and more.
Here's a case study, referring back to the IMPM Killer Easter Bunnies event (for easter). I created the story that "killer easter bunnies" had invaded my members' area and "dropped Easter eggs" around the website. The visitor's mission was to find these Easter eggs to be entered into a draw to win some real-life chocolate easter eggs for free, with no Shipping or Handling (an offer they couldn't refuse). I did this by having stock images of Easter eggs and coding them with a hyperlink so that when clicked, a new window would open and they would have the chance to submit their entry.
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