SEO Content Writing Strategies for Online Success
What’s the purpose of creating written content online if only a few people, or worse, none, access it on the web? Search engine optimization, or SEO, goes hand-in-hand with content writing. Nowadays, it is essential to write content tailored to the relevant keywords in your niche for it to attract more traffic.
In addition to keywords and other SEO technicalities, you might also want to review content writing examples and study how to write high-quality and engaging content for your website. Search engines prioritize websites with quality content on their results page or SERP, so you also need to take a lot of effort into writing content on the web.
To further help you out, here are brief but detailed and effective strategies to leverage your content’s online presence.
Before creating content, ensure you know your niche well and search for any related keywords you can input as you write your content. Many reliable keyword research tools can help you gather the keywords you need such as Google Keyword Planner and Ahrefs.
Here are more practices you can apply as soon as you collect the keywords you can use in writing your content:
- Study keyword competition
- Tailor long-tail keywords
- Practice proper keyword usage
Write Meta Tags and Descriptions
Meta tags and descriptions also help a lot when it comes to increasing ranking in search engines. The metas are the door and window for users to glimpse your content. Hence, you should always include how to write meta tags and descriptions for your specific content properly.
Some of the helpful reminders you always need to take note of when writing meta tags and descriptions are:
- Using relevant keywords in meta titles and descriptions
- Limiting meta titles to around 50 to 60 characters
- Writing meta descriptions with only 155 to 160 characters
Outline and Structure Your Content
Content outlining helps you plan out every detail you need to cover in your content. When you outline your content, you can easily see which part of the content you can place the keywords you need.
Formatting the structure of your content before you publish it plays a vital role in SEO. Ensure that you separate each paragraph into smaller parts. That way, it is easier to read, and users can browse the information they need immediately.
For proper formatting and organization of your content, you must do the following:
- Use H1 for titles
- For subtitles, use H2
- You can use H3, H4, and so on for pointers under H2
- Try bullet points or list information, too, for better readability
Think of Your Target Audience
Creating content with your target audience in mind will better help you increase engagement towards them. You should know what your audience would like to see, what they need, and what they seek, or what you refer to as the user’s intent and interest.
Many companies and websites nowadays fail to stick to getting to know their audience for the sake of just producing content. For example, you sell pet supplies. Hence, you must cover every topic you may find useful for your target readers, such as the best pet foods to buy, ideal cages for small pets, etc.
Of course, not every post you should publish may refer to the products or services you sell. You can also try to research current issues in your niche or industry and discuss them in your content. That way, you create a space online for your audience to engage in the topic.
Update Old Published Content
Content writing requires continuous updating for it to stay relevant. You should make it a habit to update past content if you think there are changes in the trends, keyword stuffing, lack of relevant keywords, or other reasons. That way, you can ensure that the information found on your website will remain SEO-friendly, relevant, timely, factual, and reliable.
Some of the methods to try if you want to update old content are:
- Fact-checking information
- Removing and updating broken links
- Adding, removing, or updating images and other visuals (e.g., infographics, charts, etc.)
Share Your Content on Social Media
And the last strategy you should not miss is maximizing the use of social media. Aside from writing SEO-friendly content on your website, such as blogs, you can create a social media page to expand your reach to your target users or audience.
Once you publish content on your website, please share it on your social media page. Don’t forget to write the caption with the relevant keywords on your niche. Search for popular tags you can use as well that relate to your topic.
Of course, studying how the specific social media platform works will better help you promote your content in that space. But at least you already know how to maximize its usage for your content and increase click-through rates.
Level Up Your SEO Content Writing
Simply writing content is not enough to land on the first page of search engines. Practicing all the listed SEO content writing strategies in this article will help you improve your content's quality. Once you try all the methods shared in this article, don't forget to monitor your metrics continuously to see which areas of your SEO content require improvement.