Tanguy Cartuyvels is the new Vice President of Marketing for Brussels Airlines. He just joined the marketing team recently. Tanguy and his team will do more to strengthen the brand positioning of the Belgian airline. Tanguy has a strong track record in marketing for fast-moving consumer goods brands.
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Tanguy Cartuyvels has been named Brussels Airlines' new Vice President of Marketing. He will report directly to Christina Foerster, the company's Chief Commercial Officer. Tanguy got his Master's in Business Administration with honours from the University of Louvain-la-Neuve. He also went to high school in Norway for a while, where he went to the "Norges Handelshoyskole." At Beiersdorf and Campbell Foods, he did his first marketing and sales work. In 2010, he started working for Unilever, where he held several jobs, the last of which was Marketing Director for Unilever Belux, until he joined Brussels Airlines in 2014.
The 3,500 people who work for Brussels Airlines put the customer at the centre of everything they do. Their motto is "We go the extra smile." Tanguy's job is to help Brussels Airlines reach its goal of being "the most personal airline that brings people together and makes travel a pleasure." The Product team, which used to be part of the Customer Experience department, will be added to his list of responsibilities. A new in-flight experience for the long-haul fleet is one of the projects that will be done in the near future.
His love of marketing and years of experience making marketing plans will be a huge help for Brussels Airlines as it works to strengthen its brand for future challenges in Belgium and around the world.
In 2014, we changed our business plan so we could stay ahead of the competition and adapt to a market that had changed a lot. With that, we also completely changed the name of Brussels Airlines to make it a brand that will last into the future. The strategy, which includes the "no compromise" positioning, is clearly working and has helped strengthen Brussels Airlines' position in the market. Traveling has become a fast-moving consumer good in a fast-paced business with a lot of competition. Tanguy is a very experienced marketer who has joined our company. He is sure to be able to put together a long-term marketing plan that will help Brussels Airlines stay ahead of the competition.
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