Are you considering career marketing? Not sure where to start? Do you want to know which ones have the best future outlook? Today I'm going to break down the two marketing careers that'll crush it in 2020.
Marketing is an ever-evolving industry, so it's no wonder that new marketing careers are always coming in. However, in 2020, marketing has seen two new big careers that are going to take off. The first is a marketing data scientist. One thing that marketing is for sure, there are a ton of different metrics to track. Numbers don't lie, right? This is so important to be able to take these numbers and have a clear understanding with your audience their behavior on your site of what's working, what's not working, where companies should focus their time, and where they shouldn't. Not only can it help you with your marketing strategy, but it also can help you with your overall business as well.
One of the biggest issues that I see in businesses and even ad agencies that are facing is how to take that data and make sense of it, and paint a clear, easy to understand picture of a site's performance, and a strategy of what they should do next. See, here's the thing, data scientists weren't as needed five, 10 years ago because there weren't as many sources, but now, just think about it, there's paid ad, Google, Facebook, Pinterest, Taboola, Outbrain, the list keeps going on and on, there's even Bing. So that's why a data scientist is so important because there's so many different metrics that are required to focus on from time on page, unique visitors versus returning versus cohort reports, balance rates, click through rates, traffic, traffic growth rates, average time spent per visit, all these things are really important, and the list can keep going on and on about metrics that people should be tracking and ones that are confusing and hard to understand and because there's so many sources where you can get the data, a lot of times you'll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this just because there's way too much conflicting data out there.
Now, the job description for this job, according to Data Mania is
- Generating perspective insights, tactical and strategic insights to improve marketing effectiveness,
- Exploratory data analysis,
- advising and assisting management and other professionals in working with and understanding organizational data.
The average salary, according to Glassdoor, the national average salary for a marketing data analysis is $61,473 in the United States. The skills required is understanding of online analytics data, strong communication skills, and statistical and machine-learning based predictive modeling.
Now, director of growth marketing. This is another job that is booming in the marketing world. One thing that I see a lot of in my ad agency is companies, these days, have a lot of issues with growth, and they're finding that their growth is plateauing, and they're becoming stagnant. Why? Because it's the easiest time to start a business. As Howard Schultz from Starbucks put it. "Now is the cheapest and most affordable time "to create a business." But that's caused everyone to just go out there and compete with you, which makes it harder to grow. So these days, companies are looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.
Now the job description is growth marketers are data-driven pros who work to find innovative ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them into brand champions. The average salary, according to Indy, for a growth marketer in the United States is $96,790. The skills required are brand storytelling, digital marketing and data analytics, executional skills and marketing automation. Now, with a growth marketer, remember, your key isn't to just grow a marketing department, it's to figure out how sales, engineering, marketing, product development, every department can combine and come together to grow the business and generate more of ROI. Because a lot of things put together, such as, let's say if you're a software company, marketing may bring someone in, automatically sell a customer, they sign up, customer service may get in there and figure out ways to upsell that customer, right, or sales may come in, sell a customer that marketing drove a lead for, and then customer success upsells that customer. These are all examples of how a growth marketer can help a organization. Now if you need help growing your company, especially your growth spot line, check out my ad agency, Neil Patel Digital.