There are many reasons we set up companies in the field of medical aesthetics. However, at the end of our day, we'll all agree that we desire to provide the highest quality customer service.
How can we accomplish this? Naturally, we want our customers to stay. We want them to continue looking for our services.
Establishing a membership plan is a well-known method to ensure that our customers are loyal. However, establishing one can be difficult. There must be a delicate balance between the client and the goals of the business are met.
This episode we're joined by Judy Kozlicki and Ashley Carter for the second time, both expert in the field of medical aesthetics. They provide us with their advice on creating a membership program that is right for you and your customers.
In this episode, you'll learn about
- What is a membership program within the medical aesthetics area?
- The rationale behind starting your membership program is from the viewpoint of the business owner
- Advice and suggestions for implementing an effective membership program
- Avoiding traps when creating a membership program
- How do you measure the effectiveness of a membership program?
Episode Insights
- An aesthetic membership plan is like any other kind of membership. Patients have the option of dividing payments over a period of time for specific treatments and treatments, rather than paying in one lump sum. - Ashley Carter
- These memberships will aid patients to reach their goals regarding skincare. - Ashley Carter
- One of the primary benefits of an membership program is developing loyalty, and rewarding loyalty in a manner... it's an excellent way to advertise a full-time skincare routine. - Judy Kozlicki
- Med spas must be based on results. - Ashley Carter
- Be sure that all of your staff members from your service providers from your receptionist those who take your calls are aware of how to talk about the membership. Also, they be able to provide those patients a full-face consult for a personalized skincare program, and the best way to address the skin issues of each patient. are. - Ashley Carter
- If you're creating the membership system, in the beginning make it easy. It's very tempting to develop an extremely flexible patient-specific program so that you are able to meet each patient's requirements. But, as I've learned that it could be a nightmare for your operations. - Judy Kozlicki
- Planning ahead and be proactive instead of reactive is essential to creating a successful member program. - Ashley Carter
- The test of success is based on the number of members we have, and how many of them are keeping on a daily basis. - Judy Kozlicki
About the Guest:
Judy Kozlickiis a Strategic Advisor of Aesthetics for Skytale Group. Judy Kozlicki's experience and expertise gives her an in-depth understanding of the aesthetics. She is able to get to know the individual practices of each client and determines potential for growth, and adapts the best practices and collaborates with owners to bring their visions to life.
A pioneer in the field of aesthetics Judy has held executive roles in small-group practices, and large-scale national Med spa operations for more than 16 years.
Ashley Carteris a consultant with Skytale Group. She has been in the field of medicine for more than 10 years, and she provides her clients with a wealth information and experience in the field of aesthetics. She is knowledgeable of both the financial and clinical aspects of the medical spa industry. Her experiences have taught her how to navigate the constantly changing market.
Prior to that, Ashley worked in plastic surgery, and was soon promoted to Their Lead Nurse Practitioner, as well as a Cosmetic Injector. She has also worked as the lead nurse Practitioner in addition to a Clinical Director in charge of nine Medspa locations. She is also a holder of a nurse's license as a registered nurse as well as certified as a family nurse Practitioner in various states. She is also a certified nurse with one of the top demanding qualifications in the field of aesthetics as certified Aesthetic Nurse Specialist (CANS) which is held only by a fraction of all aesthetic nursing professionals within the US.
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