Top 10 Essential features of a web application.

Top 10 Essential features of a web application.
6 min read
How are Web Apps Built?
 
Web apps are built on JavaScript, CSS, & HTML5. Campers to mobile application web apps are easier to build and provides you simple features. If you want to propel your business forward, your website has to meet the same standards as your competitors.
 
Here are the 10 essential features of a web application Development.
1. Mobile-Friendliness
Of-course change in browsing behavior means it’s no longer acceptable to focus design on how websites look on computer screens. Today more than 70% of browsing is done on smartphones.
Your website should be designed as per all types of screen flexibility so that you can gain potential users’ attention and traffic as a result of good sales.
All you have to do is, develop a mobile-friendly design of your website so that users or visitors can easily access it from wherever you are. Though it still has to work on PC & tablets too.
2. Quick loading times
Your website loading time impacts negatively on its traffic because slow loading times affect the performance of your website and search engine ranks your pages lower also users start to abandon your website if they have to wait.
Did you know that even a one-second delay on loading time can reduce online conversion rates by around 7%! Whereas in the retail environment the profit margin is small that improves the website loading time which could be the difference between success & failure.
Now several things can slow your site down and the best way to discover it is through Google Page Speed Insights tool. You can also host your website easily with high performance & web-optimized servers.
3. Search Engine Optimized
Your website can rank higher on search engines with good efforts of SEO activities. SEO activities can impact on the number of organic visitors your website gets.
Your website will get the services of SEO in several ways such as on-page optimization, on-site optimization, & off-site optimization, However, at the same time you need to make sure that you don’t over-optimize your website should be more user-centric instead of simply created for search engine.
4. Analytics-Enabled
Without knowing how your website is performing you will never know what you have to improve in that. You can track your website performance by using the tool Google Analytics.
Through Google Analytics, you can track a wide range of metrics, such as traffic volumes, visitor’s behavior, conversion rates, and many more activities. Here you will easily understand which part of your website is performing better and which part needs more improvement.
5. Built for conversion
The main goal of your user website is to generate new business for attracting new customers or retain existing ones. A good website will increase your earning potential, you can set-up specific landing pages & create sales funnels that will positively impact your website.
 
Top 10 Essential features of a web application.
 
6. Content Management Enabled
Whether it’s your visitor to a search engine, their first preference will be a fresh and engaging content on your website. Make sure your website makes it easy for you to manage your content. There are several CMS platforms like WordPress which are an ideal choice for a good website.
Through CMS you will be able to publish new content regularly, also create a long-term content marketing campaign.
7. Social Media
Social media is boon for many businesses today around the world. It can easily extend the reach of your brand to a new customer. You should keep a social sharing button on your website page so that readers or visitors can easily share it with others and also create the social media accounts of your services and product that will get a good traffic to your website.
8. Set up Email Marketing
Today, most of the business uses email marketing strategy because it is effective for generating new business than social media and provides you higher conversion rates than PPC, direct mail, and so on.
Your website should have the email subscription forms, also take benefit of email & newsletter plugins for delivering marketing materials to your subscribers.
9. Robust Security
The website can easily get the robust protection by choosing a web host server that provides you the important security tools such as malware protection, firewallsSSL certificates, remote backups, and so on.
From your end, you need to ensure that your website itself is configured for security that your passwords are secured by using two-factor authentication.
10. Progressive Web Apps
Today, people like to spend more time on apps instead of surfing on the web. SO here you know that why you have to make your website user-friendly so that it will work just like an application by having the range of app-like features. In the case of web apps, this can be done using PWA software (progressive web app).
PWA provides you an indexed content by a search engine that appears in a search result and that’s how it gives you the best of both formats unlike normal Android or iOS apps.
Conclusion:
Developing both mobile website & mobile app for your business can be expensive for you. So choose as per your budget and business requirements. Both Mobile App and Web app have their flows but shares few similarities as well. Mobile apps provide you great personalization and operational efficiency, whereas web app can also help you get higher conversion rates.
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Shiv Technolabs 1K
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