Web design is not just about making a website look good. It is also about functionality, user experience, and creating a site that is easy to use. The biggest mistake that most small business owners make is thinking that as long as they have a website, they are good to go.
However, a website is only as good as its design. Here are the top ten things that really matter in website design:
Layout
The first thing that visitors will see when they land on your website is the layout. First impressions matter and you want to make sure that your website’s layout is clean, organized, and easy to navigate.
If the layout of your website is cluttered and messy, visitors will likely leave and never come back. This is why it is important to keep the layout of your site clean and simple.
Logo
Even though the layout is the first thing visitors will see, the logo is what will stick in their minds. Your logo should be memorable and easy to recognize. It should also be placed in a prominent location on your website so that visitors can easily find it.
You need to design an iconic logo by using an online tool or simply hiring a freelancer on Fivver or Upwork to do it for you at a small fee.
The colors of your logo should also match the overall theme and color scheme of your website. Keep your logo simple and avoid using too many colors or complex designs.
Design
The design of your website should be professional and consistent with your brand. Your website’s design should also be responsive, meaning it should look good on all devices (desktop, laptop, tablet, and smartphone).
If your website’s design is not responsive, you will lose out on potential customers and sales.
User Experience
Another important aspect of web design is creating a positive user experience. User experience (UX) encompasses everything from the navigation of your website to the overall feel of your site.
You want visitors to have a positive experience when they visit your website, which means your site should be easy to use and navigate. If visitors can’t find what they are looking for, they will likely leave and never come back.
Content
Your website’s content is also important. The content on your website should be well-written, informative, and relevant to your business.
It is also important to keep your content fresh and up-to-date. If the content on your website is outdated, visitors will likely leave and never come back.
SEO
SEO, or search engine optimization, is another important aspect of web design. SEO is the process of optimizing your website for Google’s search engine.
If your website is not optimized for SEO, you will likely not show up in Google’s search results, which means you will miss out on potential customers and sales.
Functionality
Your website should also be functional. This means your website should load quickly, be easy to use, and not have any broken links.
There are several tools you can use to test the functionality of your website, such as Google’s PageSpeed Insights tool.If your website is not functional, visitors will likely leave and never come back.
Social Media Integration
Social media has become one of the most important aspects of marketing. If you are not integrating social media into your website, you are missing out on potential customers and sales.
Most small businesses make the mistake of thinking they don’t need to be on social media, but this could not be further from the truth.
By integrating social media into your website, you are not only making it easier for visitors to connect with you, but you are also increasing your chances of being found by potential customers.
Contact Information
Another important aspect of web design is including your contact information. This may seem like a no-brainer, but you would be surprised how many small businesses do not include their contact information on their website.
Your contact information should be easy to find and include your business’s name, address, phone number, and email address.
By including your contact information on your website, you are making it easier for potential customers to reach out to you.
Mobile-Friendliness
In today’s world, it is important to have a mobile-friendly website. With over 50% of internet traffic coming from mobile devices, you cannot afford to not have a mobile-friendly website.
A mobile-friendly website is one that is easy to use and navigate on a smartphone or tablet. If your website is not mobile-friendly, you will likely lose out on potential customers and sales.
SSL Certificate
An SSL certificate is a must-have for any website. An SSL certificate encrypts the data that is sent between your website and visitors’ browsers, which protects both you and your visitors from hackers.
Without an SSL certificate, your website will likely not be secure, which could lead to potential customers and sales being lost.
These are the top ten things that really matter when it comes to website design! If you keep these aspects in mind, you will be sure to create a successful website that will attract visitors and generate sales.
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