Whether you’re sending an email to a client or reaching out to a prospective employer, your email signature can say a lot about you. Email signatures often get overlooked as an important element of professional communication, but the design of your signature can have a significant impact on how people perceive you.
Email signatures are the perfect opportunity for personal branding, and they often speak for you when you’re not physically present in front of the recipient. Your email signature should reflect who you are and what kind of business you run—you should make every effort to ensure that it accurately represents your company and yourself in the best light possible.
In this article, we’ll explore some examples of signatures design from email signature generator that stand out from the rest and share some tips for creating exciting designs for yourself. Read on to learn more!
1. Add a logo
Your logo plays an important role in making your brand recognizable and easy for customers to identify with, which is why it’s essential that you have one. The best logos are simple and easily recognizable, but also consistent so that they don't need to change much over time or if your company name changes (for example). They should also be easy to read and edit since different colors might not always be legible on certain devices or screens.
Finally, they should be easy to brand because this will help you create marketing materials that are cohesive throughout all platforms using the same design style while still being unique enough so as not to confuse consumers or competitors who may mistake them for each other at first glance.
2. Focus on key design elements
“The key to a great signature,” says graphic designer Jessica Hische, “is that it just works.” In other words: Make sure your design is clear, easy to read, and—most importantly—something you can look at over and over again without getting bored. If you're having trouble coming up with ideas for your own design, use one of these templates as inspiration.
3. Use an image in your signature
- Choose an image that reflects your brand. This is important since it will be the first thing people see when they click on your signature. It must also be in line with everything else you are doing for your business, including colors and brand personality.
- Use an image that is relevant to your business. If you're selling shoes online, for example, then maybe consider using a picture of some shoes in your signature. You could even add a link to where customers can buy them directly from the email!
- Use an image that is professional and appropriate for all audiences (businesses tend to have more conservative views). If you want something funny or lighthearted then just make sure there isn't anything inappropriate in it!
4. Use a banner image in your email signature
Adding a banner image to your email signature is a great way to make your emails stand out. You can use it to add personality, add a call-to-action (CTA), or even add a link.
Let's look at some examples/samples of this in action:
- Use an image that represents/defines who you are
- Add a logo or brand name to make it clear which company you're affiliated with
- Use an image as an incentive for people to sign up for more information
5. Include a tagline in your signature
A tagline is a short phrase that describes your business and its goals, but it’s also a great way to personalize your signature. If you run an e-commerce site, use the name of your store as part of the tagline; if you provide accounting services, include “Accounting Solutions” as part of yours; if you own a bakery and specialize in making cupcakes for weddings, consider including “Cupcake Cakes” or something similar in yours. Choose words or phrases that are memorable and consistent with both your brand identity (logo design) and the overall tone of marketing materials for other parts of the business.
6. Promote your social presence
- Include a link to your social media profiles in your signature.
- Add a link to your website in the signature.
- Add a link to your email signature.
- Add a link to your contact page on the website, if you have one. This can be especially useful if people want to reach out and ask questions about something specific on your site, or if they have something they’re looking for but can’t find on the site itself (e.g., maybe you offer services like consulting or hosting). You could also add links here that lead directly back into the blog section of your website so readers can easily find additional content related specifically to what they just read in their newsletter/blog posts: a great way for people who may not know much about you yet but want more info!
7. Include a call-to-action (CTA) button in your signature
When you create a signature on your email, you have the opportunity to include a call-to-action (CTA) button. This is a great way to point your reader to additional information about your brand or business.
Many people send emails without any kind of call-to-action at all. That’s fine, but you’re missing out on an opportunity if you don’t include one in your signature. A CTA button can be as simple as a link to your website or it can be more complex, such as an email survey or event registration form.
A good example of a CTA button is one that asks readers to subscribe to a newsletter or blog post series. This will help keep them engaged with your brand and encourage them to engage further with what you have to say about your industry – which can lead to more conversions in the long term!
8. Add contact information to your signature
You should include your name, company name, and phone number in the signature. You should also include your email address. Your website address and social media profiles should be included as well.
If you have a physical address that is different from your business address, that can be added as well. If you have a blog address or LinkedIn profile, they could be included in the signature as well. Finally, if you have Twitter or Instagram accounts associated with your business (or yourself), those may be worth including in the signature as well!
9. Consider using GIFs in your email signature designs
GIFs are a great way to add personality to your email signature designs and make them more engaging. GIFs can be used for all sorts of things, like promoting your brand, adding a personal touch, and creating urgency. Here are some ideas:
- Use a GIF that represents your business or product in action. If you sell shoes online, use an animated GIF that shows someone walking in their new shoes (or running down the street). This will help people see how they'll look wearing them!
- Use a fun GIF that promotes one of the services or products you offer. You could even create an entire series of different types of GIFs—for example: "The next time you need help with finding new clients... ", then show someone holding up a map while looking at their computer screen; "Or when it's time to get ready for work...", show two people sitting at desks with computers open; etc.
- Create customized links within social media posts so users can easily click through directly from their signatures without having to copy-paste anything into Twitter/Facebook etcetera themselves first.
10. Optimize your design for mobile devices
As you're crafting your email signature, it's important to keep in mind that not all recipients will be reading it on a desktop computer. In fact, the majority of emails are sent and received via mobile devices these days. That's why it's crucial to make sure your design is optimized for smaller screens as well.
Keep these considerations in mind when creating or updating your own email signature:
- Make it easy to read—use large font sizes and plenty of white space (or bolding) if necessary.
- Limit how much information is included in the signature itself; avoid complicated formatting or links that may cause problems when viewed on smaller screens. Keep things simple! Don't go overboard with text either; too much information can become difficult for others to read at a glance since there's less space available than with desktops/laptops etc.
As we've already mentioned, you can use many of the same design elements in your email signature as you would in other types of imagery. This includes fonts, colors, and shapes. However, it's also important to consider how these pieces will appear on mobile devices.
For example, make sure that contact information is placed where it can easily be read if someone scrolls down to view it (rather than being hidden at the bottom of your signature). In addition to this consideration for phone screens, consider whether or not your logo stands out from other visuals around it—if there are too many colors competing with each other or if all images blend into one another due to poor contrast levels then users may not notice them at first glance. Generate your stunning signature with the designhill email signature today!
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