Top 6 Content Marketing Examples to Inspire Your Best Work

Top 6 Content Marketing Examples to Inspire Your Best Work

A powerful and impactful content marketing strategy involves a creative gush and, more often than not, inspires other marketers as well. While content marketing can be one of the most cost-effective drivers of traffic for your business growth online, it must be creative and unique to catch the consumers' attention. 

However, creating a great content marketing campaign is easier said than done. Maybe you lack the creative juices or have applied the same strategy for years, or your content marketing strategy is not working. 

To create a great content marketing campaign, what you need is an inspiration. You need a bout of creative ideas to make things work in favor of your business.  

Keeping that in mind, here are six great content marketing examples that are sure to inspire you and get that creative zeal out of you to create a great content marketing campaign. 


If you are looking for a trusted Digital Marketing Agency in Sydney, there are some great options that you can get on the internet.

Blogs of Exnovation

Exnovation Infolabs is one of the fastest-growing digital marketing agencies in India. The blog section of Exnovation Infolabs is pretty much a storehouse of information on everything related to digital marketing and SEO. 

The blogs provide correct and updated information about digital marketing, SEO, and other related subjects. Anyone who wants to learn about these topics will be hugely benefitted by the blogs by Exnovation.

Design Challenge Campaign by Canva

Canva is a well-known graphic design platform that even laymen can use to create great designs. In 2022, it launched a weekly contest named CanvaDesignChallenge. It is a contest where you can participate by submitting unique and original images. 

The marketing campaign became extremely successful because of the platform it provided to design enthusiasts to showcase their talents. This marketing campaign is a perfect example of creating original user-generated content and since it was introduced, it has amassed 36,000 posts under this challenge. 

'How to' Content from Ahrefs

Ahrefs is known for its extensive range of toolsets for backlinks and SEO analysis. Their content marketing strategy mostly consists of detailed how-to guides that provide solutions to the pain points of the consumers. In other words, people looking for answers to their digital marketing queries get the exact answers or help they are looking for. 

Hotjar: Content Clusters

If you are savvy with SEO and website designing, you'll know what a heatmap is. A heatmap shows the area that webpage users have visited and what they clicked on. Hotjar creates heatmaps for websites.  

The 'hub-and-spoke' pieces they create aptly describe a topic and are enriched with examples, instructions, insights, and case studies. In short, Hotjar has left a mark as an authority on heatmaps, the reason why Google ranks most of its writing pieces. 

E-Commerce Glossary of Shopify

The encyclopedia of terms or glossary on the e-commerce niche by Shopify is genuinely amazing and is thus greatly inspiring. Their definitions are provided in plain and simple words. Again, the pages contain a quick definition and short bullet points to explain even the minute details about a topic. 

All in a Day's Work Series by MailChimp

MailChimp is a CRM that is easy to use and is very popular for small-and-medium-sized businesses. It can be used to help entrepreneurs build subscriber lists.  

The content marketing campaign that worked for MailChimp was the mini-series called All in a Day's Work. This series speaks of the triumphs and challenges that smaller businesses face. 

It also contains a small stop-motion video that aptly describes the struggles and triumphs businesses face. 


Coming up with a great content marketing strategy is not that easy. You have to think out of the box to devise a strategy that works. You got to have that inspiration to create a content marketing strategy that will really work. The strategies mentioned above are just some examples of great marketing strategies that really worked for the organizations. Use them as an inspiration and come up with your own strategy. 

If you are looking for a trusted Digital Marketing Agency in Sydney, you will find a lot of options online. 

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