Email marketing is a proven way to increase engagement with your congregation. It also has the highest ROI of all communication channels, so it's no surprise that churches are starting to look for ways to improve their email lists and campaigns. Here are some tips that will help you take your email marketing strategy from good to great:
Find and segment your church email lists
An important part of email marketing is to segment your church email lists. This means that you need to break up your list into smaller groups based on specific criteria and then craft your emails accordingly. For example, if you have a large congregation, then it's likely that you have different types of people in the congregation: older adults who are retired and not working, younger adults who are busy with their families and work, teenagers who have more time than money and don't really care about giving financially right now—the list goes on.
If you're going to send an email out that talks about a special event coming up (e.g., a mission trip), it would make sense to send it only to those people who fit into one or more of those categories so that everyone gets something out of it!
There are many ways for churches to segment their church email lists; here are some examples:
Set a goal for every church email you send
- Set a goal for every church email you send.
- Goals should be specific, measurable, and achievable. It’s okay if your goal is to simply get people to click on the link in your email or fill out a form.
- Don’t worry about what other people's goals are. Just focus on setting your own—and then reaching it!
Use Twitter Promote Mode to build your church email lists
Twitter is a great way to get your message out, but only if you know how to use it. The following steps will help you get started:
- Create a Twitter account-To set up an account, go to https://twitter.com/signup and fill in the required information. You can also choose whether or not your tweets are public; if they're public, anyone on Twitter can see them; otherwise, only those who follow or subscribe will be able to see them.
- Once you've created your account, there are several ways that Twitter can help grow your church email lists:
- Promote Mode- When promoting content on Twitter through their promote mode feature (which allows users with verified profiles and verified business accounts), users have access to tools that allow them to reach more people at once while still targeting specific demographics and interests within their followers' network
Clean your church email lists regularly
Regularly cleaning your church email lists is the best way to ensure that they're as accurate, comprehensive, and useful as possible. You don't want to send out weekly updates or make announcements without knowing that everyone on the list will receive them--it's a waste of time, money, and manpower.
How often should you clean your church email lists? At least once every three months. This will allow you to keep up with new members who join or leave the church during that period of time; it will also allow for regular maintenance tasks such as removing old addresses from outdated emails lists or ensuring that only one address per person is listed when someone has multiple contact points (e.g., phone number and email).
What do I look for when cleaning my church email lists? When cleaning up an existing set of contacts inside InfoGlobalData, there are several things I'll check:
- Does this person still belong here? If they've left or moved away recently (within roughly three months), then they're no longer relevant on this particular list. You can remove them via bulk upload or through using a mass change tool like ChangeAllFields. You'll want to make sure that any new addresses they've given us aren't already being used by someone else first--if so then simply add these new fields into our Existing Contacts table before making any changes!
Add social media widgets to the bottom of each page on your site
No matter what type of website you have, adding social media widgets is a great way to increase traffic, engagement, and search engine rankings. Most modern websites are coded with HTML5 and CSS3 code that allows for these types of interactions without having to leave the website's pages. People who don't want to follow your church on Facebook or Twitter can still be connected with you through this method—and they will definitely appreciate being able to share your content directly from within your site!
Work on removing inactive subscribers from your church mailing list
Another way to increase your email list is by removing inactive subscribers from your church mailing list. You should remove subscribers who have unsubscribed from your email list and ones who haven't opened any of your emails in the last 6 months. This can help you get rid of people who are no longer interested in receiving updates from you, or those who have been inactive for a long time.
Of course, there are certain things to keep in mind when cleaning up your database:
- Be sure to first check if an email address is valid before removing it—this will help you avoid having missing addresses later down the line when sending out newsletters etc., which could result in bounces or bounced emails being sent back to other people on the list.
By applying these tips, you will be able to achieve a better response rate for your church mass emails
- Use the right email marketing software.
- Use a list management system to manage your email lists.
- Use a responsive template for your emails.
- Make sure to segment your email lists so you can send relevant information to users based on their interests and preferences.
- Avoid sending too many mass emails, as this will increase unsubscribes, spam complaints and other negative actions that could hurt your campaign's success rate.
In conclusion, it is important to remember that email marketing is an essential part of your church’s communication strategy. By following these tips and putting them into practice, you will be able to achieve the best possible results for your church mass emails.
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