Unlock The Full Potential Of Your Hospitality Industry With Custom Mobile Apps

Unlock The Full Potential Of Your Hospitality Industry With Custom Mobile Apps
9 min read
21 February 2023

You may already be aware that the tourist and hospitality sectors are experiencing rapid growth and expansion. The use of contemporary technology to disseminate information is essential in a sector of the economy that depends heavily on attracting the greatest number of clients in the shortest amount of time. Smartphones and their built-in mobile apps are useful in this situation.

When we go on vacation, business excursions, or even transformative journeys to learn more about ourselves, our mobile phones are our constant travel companions. As a result, the apps on mobile devices serve as the ideal link between interested consumers and the services provided by the sector. Mobile applications have taken over the world of smartphones, enhancing their functionality and user-friendliness. Mobile applications, which have evolved into an efficient means of streamlining work, raising revenue, and digitalizing procedures, are benefiting almost every business, including those in the hospitality sector. 

In the hospitality sector, hotels have benefited millions of people in a variety of ways, including by giving travelers a place to stay, a place to eat, and locations for business meetings. Numerous well-known hotels have begun leveraging the potential of mobile applications to provide their clients with top-notch services.

  • Around 75% of tourists say they would prefer to utilize a hotel mobile application for booking and other information. 
  • Around 86% of international visitors use a mobile device when traveling.
  • Almost 72% of last-minute reservations are made on a mobile device.
  • About 70% of visitors use hotel mobile solutions to make booking decisions.
  • 89% of hotel visitors want access to a mobile app that can give them a customized experience.

How do custom mobile apps help your hospitality industry grow?

More than 45% of people now book hotels through smartphone apps. In comparison to the mobile web, apps have a five times greater conversion rate. Hotel operators have the chance to profit from this trend as the adoption of smartphones is rising.

  1. Improve the ease of the check-in process

Imagine that a visitor has just come from a long journey and is waiting by the front desk to present their IDs and fill out lengthy documents. After checking records to see whether any rooms are available, the front desk personnel hands over the keys. This process takes a long time.

If your hotel had a unique mobile app, this wouldn't be the case. Customers will be able to supply all the relevant information directly from their mobile devices with your hotel app. You can shorten the check-in procedure and save time by using the hotel app.

  1. Increase client loyalty and engagement

A smartphone app serves as a direct line of communication between hotel staff and visitors. Customers' opinions might help you to provide better services and perform better. Your hotel app can be used for rapid loyalty benefits and retargeting your services.

  1. Keep your visitors informed

You can use a personalized hotel booking mobile app to directly transmit straight updates to your visitors. Your app can serve as a reliable communication channel that enables you to instantly distribute bargains, offers, and discounts on specific services. Additionally, it would enable visitors to make other requests, place food orders, and do much more.

  1. Tutor the visitors  

Create a mini personalized guide for your visitors in the mobile app so they can explore all the amenities of your hotel as well as the best restaurants and attractions in the area.

Even while they're out and about, your customers may use the app to make reservations for spa treatments at the hotel. Such beneficial recommendations can greatly enhance the general client experience.

  1. Get extensive insights  

A custom mobile app can give you in-depth information about how guests interact with it and use its various features. To determine what visitors desire, the most popular app features, and bottlenecks, you can examine the data on custom behavior recorded via the mobile app. 

6 simple steps to develop a custom hotel booking app

Let us now understand the complete development process for a custom hotel booking app in detail. 

  1. Collecting project information

The project's specifics would be gathered and organized first. To create a development plan with precise guidelines, collect the technological needs. Every screen's wireframe is created using UI/UX.

  1. UI/UX design

The UI/UX design team builds a prototype for each screen based on the specs and development vision based on the wireframes.

  1. Construction procedure

At this point, the prototype screen is transformed into a functioning app following the criteria. Every development cycle is broken down into sprints that encompass coding, testing, and deployment phases.

  1. Quality control

The development team receives the issue report to be fixed after it is generated based on the test.

  1. Product launch

Bugs are fixed and finishing touches are applied before finished items are issued. Following the launch, the team incorporates customer feedback to improve the product.

  1. App assistance

Updating and maintaining the final product regularly is a routine process.

Although the aforementioned methods appear straightforward, they are difficult and time-consuming. To create a successful custom hotel booking development application, the specialized resources must participate and work together.

3 main advantages of creating a custom app for the hospitality sector

Although generic solutions for the hotel sector are frequently effective, creating a custom app may be the best option if you want high-quality and vibrant features. 

  • Personality and effectiveness

Custom hospitality applications are one-of-a-kind since they are created from the bottom up to satisfy the requirements of a certain company. They enable you to easily adopt new business processes and are tailored for satiating existing ones. The interface is created with the employees or clients of the particular app owner in mind. You can operate the system as effectively as possible thanks to all of this.

  • No-cost licensing

Licensing fees are not necessary with bespoke development.  

  • Simple growth

The software needs to be scaled frequently as a firm expands. Custom development makes this simple and easy.

3 must-have features of hotel booking using a custom mobile app  

  • Push notifications  

Travelers expect the booking app to respond quickly, especially when using last-minute booking options. Real-time alert systems for hotels and tourists should be included in the construction of your hotel booking app. The app may notify users of check-in and check-out times, rate changes, interruptions, and other information in addition to verifying reservations. While guests are there, it may advertise specific specials, packages, and offers in the hotel's restaurant and informs them of upcoming activities.

  • Dependable in-app purchases

The ability to make instant payments will be provided, and private user credit or debit card information will be safeguarded. Customer applications for incentives, vouchers, prizes, and promotional offers should also be simple.

  • Automatic currency conversion and language recognition

If your custom hotel booking software is intended for a global audience, an automatic language detection mechanism should be included in the development. It makes it easier to give the customer a more tailored experience. Another significant function is currency exchange, which goes along with intelligent language detection. It decreases half the burden that visitors experience when visiting another nation.

Conclusion

Therefore, you can be sure that acquiring a bespoke hospitality app can work on so many levels for your company. 

We take pride in creating custom mobile apps for a range of industries including the hotel industry, that makes providing excellent client experiences simple and affordable. We use the best technologies, strategies, and platforms to construct your project, whether you need a desktop, online, or mobile application.  

We've covered a few ways that mobile apps might increase business in the hospitality sector, but there are undoubtedly many more. Anything is feasible with a unique mobile app. The most important result is that services will be streamlined and client experiences will be enhanced. 

As a business person, you are constantly optimistic and ready to seize possibilities. What are you still holding out for? We can assist you with the ideal mobile application development depending on the unique features and specifications you need, because we are a skilled and experienced iOS, Android, and iPad application development firm.

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ManiVel 2
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