With more than 2 billion views and counting, Stranger Things has become a Netflix staple. It’s also the reason for some of the streaming platform’s most successful original series to date. The show is set in the 1980s and revolves around a group of friends who are exploring their town after mysterious experiments have caused everyone under 18 to disappear. Stranger Things captivated viewers from the very beginning with its thrilling plot and interesting characters. The series got popular so quickly because it was able to seamlessly combine these elements without any awkward transitions or jumps in time. And that’s where YouTube comes in — film producers often use YouTube as a testing ground for new ideas before committing to an entire production. Here's how you can make your video stand out so your audience watches time after time:
Create Video Content People Want to Watch
Before you even begin filming your video, make sure you’re creating content your target audience would want to watch. Brands often create content that’s either too long or too short, and they don’t know when to cut it. There’s nothing more frustrating than watching a 10-minute video in that you have no idea what’s happening because the content is so confusing. Keep your videos short and sweet, and make sure your content is easy to follow and you can get free YouTube watch time. You don’t want to waste your viewers’ time by having them try to figure out your video’s plot while they’re supposed to be learning something new.
Use Videos to Build an Audience
While you may have a great video idea, you also need to think about how you’re going to get it to your audience. If you don’t have a plan for how you’re going to promote your videos, they won’t reach your followers. There are many different ways you can go about promoting your videos. You can use your email list to increase your YouTube subscribers count, create a captivating Instagram content strategy, and engage with other brands and creators in your niche. When it comes to building your audience, your videos are an incredibly valuable asset. All content is meant to lead to an exchange of some kind. Whether that is a reaction, a question, or a comment, you will pick up on it and use it to your advantage. Answering engagement from your audience is one of the best ways to build your community and create lasting relationships with your subscribers.
Consistency Is Key
If you want your videos to be watched over and over again, they need to be consistent. This means that both the content and the format of your videos don’t change too drastically. Your videos should be filmed in a way that’s easy to follow, and they should also follow the same structure from video to video. This consistency allows your followers to quickly get used to your style and style of video-making, which allows them to quickly build an emotional connection with you and your brand. When it comes to consistency, you may be tempted to try something new just to shake things up a bit. Eventually, you’ll realize that you weren’t as consistent as you thought.
Encourage Comments and Subscribing
If you want your audience to continue watching your videos, you should get YouTube comments. You can do this by answering engagement from your followers and by responding to questions. Comments and questions may seem like they’re coming from a random person on the internet, but they’re coming from your followers. The more you respond to your followers, the more they’ll want to see you. Always try to maintain a friendly tone when responding to comments and questions. This will help you build your audience faster and keep your community feeling engaged. Subscribing to your channel is another great way to keep your followers coming back for more. If you offer behind-the-scenes content, you can include links to those videos in your description. You can also encourage your followers to subscribe to your channel by leaving a link in your description.
Provide Quality Listicles and Summarizing Videos
Listicles are collections of short articles that are typically accompanied by images. They’re great for summarizing long-form content that may be too deep for your audience to digest. A great example of this is a video that breaks down a particular topic into several simple points that are easy to understand. When it comes to creating a listicle, try to be as concise as possible. Make a list of the main points you want to cover, and then write down how you want to explain each point. By breaking down your content into simple points, you’re making sure that your video is easy to follow. It’s also helpful to create summarizing videos. A summarizing video is exactly what it sounds like: a video that breaks down a specific topic into a few simple points that are easy to understand.
Stay Flexible and Move Quickly When Needed
Finally, make sure that you’re flexible with your videos. This doesn’t just mean that you can change your video content or length if you feel like it — you need to be flexible when it comes to your video-making process. You want to make sure that you’re not forcing yourself to make a certain style of video. If you find yourself wanting to make a video that’s out of your comfort zone, try to shift your mindset immediately. If you ever find yourself struggling to make effortless videos, take a step back and remind yourself that you don’t have to make videos in a certain way.
The Bottom Line
As you can see, the best way to create successful YouTube videos is to stay consistent and create content that people want to watch. Don’t forget to use your videos to build an audience, encourage comments and subscribing, and create listicles and summarizing videos. These are all great ways to keep your audience coming back for more. While YouTube is a great platform for creating video content, it’s not the only one. It’s important to be mindful of the other platforms that you may be targeting. If you want your videos to reach the biggest audience possible, you need to be on multiple platforms. This will help you reach a wider range of viewers, and it will also help you grow your following at a faster rate. With all of these platforms joining the video revolution, it’s important to keep an eye on the competition. By making sure that you’re on top of your game, you can make it easier for your videos to reach millions of viewers.
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