Press Release Power to Increase the Visibility of Your PR Newswire Release

If you’re a PR professional, then you know how much time and effort goes into writing a press release. But while it can be hard to get journalists to pay attention to your work, it’s not impossible—as long as you have some tips for making your release visible on social media and search engines.

Write a newsworthy headline

• Write a newswire worthy headline.

• Keep it concise, relevant and grammatically correct.

• Make sure it's catchy and specific enough to draw attention from your target audience (i.e., media outlets).

Place a keyword or two in the first paragraph

• Place a keyword or two in the first paragraph. The headline is your first opportunity to get your message across, so make sure you use it wisely. If you're writing a press release about how "Google Expands Its Search Engine Capacity," then you'll want to include some words like "Google" or "search engine" in your headline. You can also use these words in other sections of your PR Newswire release as well:

• In the first sentence of each paragraph (to start off strong)

• In second sentences (to show consistency) * In third sentences (for variety) * And finally, try adding an extra boost by including them again at the end of each section

Publish it on social media

When you publish your PR Newswire release, it will be visible on the homepage of PR Newswire. However, that's not where it will stop! You can also publish it on social media accounts such as Twitter and Facebook. This is a great way to get more visibility because these platforms have millions of users who may not be aware of your brand yet but might like what they see after reading about it in an interesting press release.

To make sure people see this information as soon as possible, add links to both versions (printable PDF copy) in both places: in your bio section and at the bottom of each post/tweet/post etc...Make sure these links include keywords related to your business so people searching for them will find them easily when doing searches online."

Republish it on other sites

Republishing your press release on other sites is a great way to increase visibility and exposure for your company. You can republish it on social media, businesswire websites, or other sites. However, make sure that you credit the original source (PR Newswire) in the byline at the bottom of the article so readers know where they should go for more information about your product or service.

If you're looking for places where people read content online, but don't have time to search through hundreds of results themselves--like journalists who need material fast--consider republishing there! But be careful not to republish on low-quality sites that aren't credible; otherwise what was supposed to be good news could end up being bad news instead...

Submit to search engines

Now that you've published your press release, it's time to make sure that search engines can see it.

• Submit to Google News and Bing News. These are two of the most important places to submit your press release for visibility in search results.

• Submit to Yahoo News, which is another important source for news stories in general and PR releases specifically--even though they don't receive as much traffic as Google or Bing do (and therefore aren't quite as good at ranking content).

• Submit your release on News wire services, a social network where users share links with each other based on their interests; this site is ideal if you're trying to reach niche audiences who won't necessarily come across your article through traditional channels like Google News or Bing News because they might not be reading mainstream publications like The New York Times every day!

• Scoopit provides similar functionality but focuses specifically on technology-related topics

The more visible your press release is, the more likely you are to get coverage from journalists.

The more visible your press release is, the more likely you are to get coverage from journalists. The same goes for social media and search engines.

Here's why:

• Journalists want to find stories that will interest their readers. If they can't find them on their own, they'll use tools like Google News or NewsNow (which aggregates prnewswire releases) to help them out. The more people who share your release through social media or bookmark it in Google Search results, the better chance there is that journalists will come across it and decide that it's worth covering in their publication or on TV/radio stations.

Conclusion

If you’re looking to get coverage from journalists, the best way to do that is by writing a press release that will make them want to talk with you. By following these tips, you’ll be able to create a press release that gets noticed and gets coverage.

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