Businesses that are just starting out quickly realize that they need some form of an online presence. Nowadays, you can often hear people arguing about the need for a dedicated website when you have free access to social media. However, others are quick to point out the limitations of only having a social media profile to do business from. We are here to help you figure out a common dilemma for small business owners - website vs. social media: which is better for your business?
Straight off the bat, social media will grant you instant access to a large audience. Due to the sheer number of people who use social platforms daily, you will be sure to find members of your target demographic. Keep in mind that different platforms tend to cater to specific demographics. Also, based on the type of business you are running or the type of content you plan to produce, you might find certain platforms more suited to your needs. Regardless of your choice, all major social networks have an abundance of users whom you can market your products to.
Social media comes with a built-in user base.
If there is one aspect where social media clearly wins in the battle of website vs. social media, it has to be the level of user engagement. Generally, people are more likely to comment on posts and interact with brands on social media rather than on the websites that belong to those brands. Use this to your advantage when creating content by making it visually appealing and encourage users to share your posts. You can even have giveaways and discounts for your most active followers.
Unfortunately, having a strong social media profile isn’t just about posting. Remember to respond to user comments and try to engage them in conversation. This is guaranteed to get the attention of other users as well as the social platform’s algorithm. Having an active social media profile will significantly boost your brand’s visibility.
Unlike social media, which is very formulaic, you can create your own website from scratch. This gives you the freedom to make it whatever you need it to be. You can implement all the features that you think will best support your products or services. However, the team behind wpfullcare.com argues that every feature you want to add will take away valuable resources. This can either be in the form of development time that could be used elsewhere, or you could just end up paying more if you hire someone to add those features for you.
Build a website to fit your business needs.
Whatever form of marketing you decide to use, your website should be at the center of it. Plan your marketing in advance, and optimize your landing page to help you convert incoming visitors into paying customers. If you optimize your website and fill it with interesting content, you can later use it to promote your brand. Even though some social media platforms can let you make direct sales, it’s still a good idea to point users back to your site. This way, you won’t be limited by the functionality of someone else’s platform. Your website is where you can have specialized offers and more complex forms for your customers to fill out.
Although you can (and should) regularly post content on social networks, most of those platforms aren’t easy to search. It comes down to the fact that, nowadays, social media has become like a treadmill with endless content constantly being thrown out into the ether. Old content can quickly become lost and forgotten, and looking up old articles can be a difficult task, to say the least.
On the other hand, you get to pick and choose how you will arrange the content on your website. You aren’t limited by the number of characters in your posts or links per article. This naturally makes websites better suited to evergreen content such as guides and tutorials. Design your website in such a way as to logically categorize the various types of content you are hosting. Afterward, you can start a content marketing campaign. Remember to make it easy and intuitive for visitors to find exactly what they are looking for.
You can use social media as a place to reach a large user base and then direct them to your website. If we’ve learned one thing from our many years of experience as a marketing company, it’s that the best marketing campaigns take place at once on multiple fronts.
Even if you have a newsletter, not every one of your subscribers will regularly visit your site to check for news and updates. However, most people check their social media accounts several times a day. This doesn’t mean that you should only rely on social media to update your followers on new offers and what’s going on with your company. Major updates should still have a place on your website, and you can use emails and other forms of communication. This way, users will surely be aware of new product launches, special offers, discounts, or other limited-time events you may be running.
Creating separate content for a website and social media can be a struggle.
Unfortunately, there are no two ways about this; managing both a website and multiple social channels is really hard and time-consuming. A common mistake many business owners make is simply reposting the same content on their website and social channels. However, this approach will tell your customers that there is no need to follow you on multiple channels, and you could actually see a drop in traffic and user engagement. Carefully consider if you have the time and resources to actively post different content on several platforms.
We’ve given you the comparison on website vs. social media, and now it’s up to you to figure out which is the best fit for your business needs. Perhaps you don’t need to choose just one and decide to have your content posted on several channels. Whatever the case, the best route would be to get in touch with experts and let them help you find the best solution.