WHAT YOU NEED TO KNOW ABOUT MARIJUANA PACKAGING?

5 min read
10 October 2023

WHAT YOU NEED TO KNOW ABOUT MARIJUANA PACKAGING?

You probably have an image of the container your favorite things come in when you think about them. Remember the first time you went grocery shopping on your own? When you were a child, you undoubtedly searched for labels that resembled those your parents used at home. Despite not knowing the product's name, you might be able to identify it among a sea of alternatives.

Branding and packaging are crucial for businesses, whether it be a color scheme, a logo, or even the design of the container. Also covered are cannabis businesses.

In the US and abroad, the cannabis market is rising. The use of marijuana for recreational and medical purposes is becoming legal in more states. Numerous businesses are being motivated by this expansion to enter the cannabis sector as soon as feasible.

The unique issue of separating out from the competition is another result of this increase for marijuana growers.

Customers will find a wide variety of products when they enter their neighborhood cannabis dispensary. Growers will want to make sure that their name and their goods are distinctive and simple to recognize.

What a difficult task that is. However, there are still more factors to take into account as you design marijuana packaging for your cannabis products. Check them out below.

Create Your Brand

If your business is a new one entering the marijuana industry, you must choose the style of your branding. That covers everything from your logo to the visuals you wish to use on all of your packaging to the font size.

You must select colors that complement both the overall style you want to project and the identity of your brand. You must, of course, discover the voice of your brand.

You will also want to bear in mind that you want your brand to be distinctive and stand out from all the other options customers have when you develop all of this. Making your business and your products stand out from the competition starts with your brand.

Right Containers

Another crucial step in producing marijuana product packaging in the right container is to store your product in. The greatest container you choose will not only enhance your brand and the way your products are displayed, but it will also help keep the product inside in top condition.

There are many different cannabis container types available, each with its own advantages and functions for storing particular goods. If you sell a variety of goods, you will probably need to employ various container types.

Target Demography

Who is the perfect client for you? Who do you market your goods to? It is crucial to have the answers to these questions when developing your marijuana packaging and even your branding in general.

Maybe you wish to attract a younger audience. Then you should usually maintain your packaging lively and colorful. Perhaps you want your products to represent a higher-end, more opulent line. Or perhaps you want to market to the medicinal marijuana community or older individuals. You would require packaging that differed from marijuana packaging intended for recreational consumers,

State Compliance Laws

Despite the fact that most states have legalized marijuana use, it is still relatively restricted. The fact that each state has its own regulations and specifications for cannabis packaging just adds to the confusion.

These rules offer lists of the particular data that must be included in each package. Each state also has requirements for how the package should look, such as whether it must be opaque. They mandate particular disclaimer language that the businesses must use.

State regulations may also alter suddenly and frequently. Therefore, it is a good idea to be adaptable when designing your packaging and have a plan in place for how to incorporate modifications if they come about unexpectedly.

A major expert in creating automated packaging equipment for the food and cannabis sectors, Dura-Pack is a Michigan-based business that was established in 1971. They also provide a variety of flexible stand-up pouches and bags. We at Dura-Pack are the only place you need to go for the best packaging solutions. The way you present and package your items is about to undergo a revolution thanks to our dedication to innovation and excellence. Whether you are in the food, cannabis, coffee, or any other business, our state-of-the-art packaging machinery, pouches, and bags are painstakingly created to meet your unique needs.

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