The goal of a digital marketing agency is to help businesses achieve more visibility and better results. To ensure companies have a comprehensive digital strategy, agencies rely on professionals from different areas of marketing. They are experts in lead generation, pay-per-click (PPC) campaigns, SEO, social media and content creation, and more.
Most companies don't have employees working on these digital marketing practices, either because the team doesn't have all the necessary skills or lack of time and resources. It is in these situations that companies can (and should) call on a Digital Marketing agency.
We know that the idea of hiring an agency is usually associated with certain costs. But hiring employees can be even more expensive. On the other hand, investing in a team without resources to generate results is a waste.
Here are some digital marketing practices that, depending on your business situation, may warrant hiring an agency.
Generate leads with the help of a marketing agency
Check contacts: If you have many leads coming, it is certainly difficult to identify the quality of each of them. An agency can do this job for you! This ensures that sales teams only work with properly qualified contacts;
Qualifying Leads: In addition to lack of time, questions often arise about how to qualify leads. Digital marketing agencies are ready to make this qualification: they know what “hot” leads are or are ready to be contacted
Pay Per Click (PPC) Campaigns
We sometimes see the idea that once a Google Ads campaign has been prepared, we just have to wait and see the numbers increase. That's not how it works. A well-executed PPC campaign requires constant monitoring or risks wasting money in a short time.
You do not know or do not want to do what such a campaign requires? Chances are, turning to a digital marketing agency is the best way to ensure your investment pays off.
OMR (Search Engine Optimization)
The idea that working with SEO is “just” working on keywords has also become prevalent. But SEO goes beyond creating content based on the keywords you have defined for your business. It takes professionals who master SEO in web pages, implement OMR code and create good forward links.
Whether you're going to a digital marketing agency or sticking to your company's SEO strategy, it's imperative to know that:
You're not vying for rankings: SEO best practices aren't aggressive. SEO aims to showcase your business through fair practices. Above all, users need to know which companies can best meet their needs;
Skills in all OMR areas are important: for example, at the mobile level, increasingly important in search engine optimization.
Work on social media with a digital marketing agency
Social networks require constant and continuous work. Even with content planning (which optimizes time and work), the analysis of metrics must be daily. Moreover, most companies are present in more than one social network. Since everyone has their own content rules, we understand the effort it takes. Few companies have someone to do this work on a daily basis.
If so, turning to a digital marketing agency may be the answer. With him, know the potentials and best practices of each social network and define:
- What you want in terms of message, content and methods to use in your relationship with followers;
- What you don't want to do on social networks;
- How to deal with problems that arise when using these platforms.
The agency will carry out a preliminary work of (re) knowledge of the culture of the company, so that the communication is integrated perfectly.
Content production
Content production is one of the easiest tasks left to a digital marketing agency, especially if you plan to create a considerable amount of content. Ask for quotes and compare: it is often cheaper to turn to an agency than to hire someone to do the job.
This solution does not exclude the possibility of having someone in the company to follow the creative process.
Digital marketing agencies can add value to a company's digital strategy. In addition to the practical examples we have mentioned, they help define an effective and results-oriented strategy. For those who do not have sufficient resources or knowledge, this is the option that allows you to invest in Marketing by guaranteeing a return.
No comments yet