Why digital marketing is important for business

Why digital marketing is important for business

Why is digital marketing important? Well, there are a whole host of reasons that we will explore in this section, but in simple terms, it allows you to reach a larger audience and boost brand awareness. 

All of the reasons we list here, if applied correctly, should help you to attract customers new and old and drive future sales.

Good for brand growth and awareness

Digital marketing levels the playing field and allows you to compete with bigger brands in your sector that otherwise wouldn’t be achievable. 

The internet is home to a huge source of potential customers, so by marketing your brand using the above techniques we discussed, you’re able to target a lot more people than you would normally.

Using these different digital marketing channels, your brand will grow and become more widely recognised, helping to raise awareness about what you do and the products or services you sell.

Targets online customers

As of January 2023, there were 5.16 billion internet users worldwide, which means there are quite literally billions of people out there that may be interested in your brand. 

Your customers are online waiting to discover your brand and a good digital marketing strategy will be able to tap into this potential. The more exposure your brand receives, the more likely you’ll attract new customers.

The majority of people now use the internet to find out about businesses, so you’d be crazy to not have an online presence and be involved in the conversation. If people can’t find your business online, then the chances are that they’ll choose a competitor and you’ll lose a potential customer.

Affordable

Digital marketing is a lot more cost-effective than traditional marketing methods, which is ideal for businesses that have limited funds and resources. You also have complete control over how you spend your money, targeting certain marketing streams depending on your needs. For example, using Google Ads or commissioning some time with a videographer. 

It also allows you to be flexible with your money, pivoting to different marketing strategies when required. This reduces the risk of wasting precious finances and ensures money gets allocated effectively.