Why Websites Ask You To Download An App

Why Websites Ask You To Download An App
3 min read
04 February 2023

Why do so many websites push you to download their app instead of letting you use the web browser on your phone in peace? There are several reasons for this, some of which benefit the user, while others are more selfish on the part of the app developers.

First, let's talk about the positive side of apps. Apps can be designed to run smoother on your phone compared to web pages. This is because apps can use the operating system's APIs of your phone, which makes it easier for the app to access the phone's hardware and features, such as the camera, location services, and sensors. As a result, the app can be more effectively tailored for a specific platform, while web pages have to be more universal, making them often clunkier.

Apps can also run faster as they can store essential information and resources locally on your phone, as opposed to waiting for it to be transferred over the internet.

However, not all apps are built well and this is not the only reason you may want to avoid an app if possible. Apps make it easier for developers to track your activity and provide them with more information about your location, which they can combine with other data the app gathers. This information is used to serve you content and ads and to keep you engaged with the app.

Apps also make it easy for companies to keep their users in their own little world. For example, a shopping app could contain a loyalty card, a sports app could have a link to buy merchandise, and a fast food app could give you personalized offers. This type of app design is highly valuable to companies as studies have shown that users are more likely to make a purchase through an app than a web page.

Moreover, apps can remind you to engage, buy, or consume through notifications, even when they are closed, something you can't do with a web page. Brand awareness is another big advantage of apps, as the app's logo is always visible on your phone's home screen. Although not everyone may be enticed to open the app, if a developer releases an app that reaches millions of people, the small percentage of people that do buy can bring in a significant amount of revenue.

So, unfortunately, you can expect to keep getting pestered to download apps for the foreseeable future.

In conclusion, while apps can offer a better experience and faster performance, they also come with the downside of being a tool for tracking your activity and serving you ads. Ultimately, it's up to the individual to decide if they want to use an app or stick with a web browser.

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Alex 9.8K
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