How to Build a Winning Link Building Campaign from Scratch

How to Build a Winning Link Building Campaign from Scratch
7 min read

On-page optimization is a lost cause without the right link building strategy to boost your marketing capital, solidify your digital presence, and cement your online conversions/sales. Whether your New York business has help from an SEO service provider or not, you can’t deny that link building was as important in 2015 as it is in 2020—and will remain so in the future. several link building tips and tricks can put you right on top of your digital marketing game.

But before we can cut to the chase and discuss what strategies you need to incorporate, there’s the problem of your corporate disposition to work out. . .

Where Do You Stand?

Start by determining what kind of services you require. Are you:

An Unestablished Brand

Unestablished brands or small businesses have to face the most difficulties since you will be launching your campaigns from scratch. You might not even have a big enough budget to accommodate it.

Established Brand

You might have hired some SEO service provider which means you do have some credibility online and a digital presence. You don’t, in short, have to start a campaign from the ground-up.

A Major Brand

Major brands usually have several links coming back to their sites, and while you might think this covers everything, it doesn’t. There’s a reason even the biggest brands and businesses are always seeking out professional backlink building services, and it’s this: links add value to your content, but they don’t exactly help the site as a whole unless they’re part of a larger digital marketing strategy.

Your first job is to identify which of these categories you belong to—and take your link-building campaign from there. It’s important to understand that different businesses will have to adopt slightly different link building campaign strategies, depending on their stature and needs.

Anderson, Do Your Research

Before you directly reach out to people for link building queries, make sure you know who you’re reaching out to. In particular, you want to know if:

  • Are they relevant? You don’t want JSTOR linking back to Buzzfeed, that doesn’t work.
  • Are they a high-domain authority?

Once you have determined that they are relevant and high-domain, go ahead and draft a prospecting email. Be polite, but also don’t make it sound like you’re begging. If you’re lucky, you might get a response and get a deal on the table.

Form Alliances

SEO gurus learn only two things from Game of Thrones:

  • They don’t want it
  • Make allies

Make partnerships with other businesses and writers who are relevant to yours—and no, we don’t mean go ahead and team up with direct business rivals. Let’s say you sell DVDs. Find a cinephile/blogger/vlogger who reviews movies, and team up with them. A washing machine seller can team up with online fashion stores. The point here is to find the right audience right through unconventional means. You know for a fact that anybody who’s buying clothes will have to wash them—or anybody who likes to read classic movie reviews will want to watch one.

Whether it’s a like-minded individual or another business/corporate entity with vested interests, if a collaboration means mutual benefit, we would highly suggest you reach out—especially if you are not a major brand. At this point, you need all the possible help you can get. It’s even better if you expand your network of corporate/digital partners to maximize the potential number of backlinks you can get to your website.

Guest Blogging

Third party guest blogging websites are ideal for your link building strategy, since you kill two birds with one stone:

  1. You get a link back to your main website
  2. You don’t reach out to anyone or depend on anyone for the backlink

The reason it’s so good is because it’s all you: you are the creating the content, putting out as much value as you can, and encouraging readers on that third-party guest blogging website to come visit your page. Guest blogging is truly a win-win link building strategy.

Use Value-Additive Keywords

When it comes down to ROIs, it’s always the value-additive keywords that bring the most rewards with them in a link building campaign. Look for keywords that have a higher search volume—any good keyword tool will tell you what it is. Keyword competitiveness and popularity can change from month to month, so be sure your keyword research is redone every month. Once you have discovered which are the high-ranking keywords for this month, look for the websites that rank specifically for these keywords. These are the websites you need to shortlist.

Finding a link to these authoritative websites (because Google clearly thinks they are) or getting a link back from them can do wonders for your website’s link building strategy.

More than just competitor research, there’s actually one trick out there that can make you visible to these relevant, authoritative, high-domain websites you want to link back to you. What you can do is keep linking back to them in your own posts in the hopes that they, too, are carrying out regular audits, and will notice you. If they’re nice, they might link back to you. It’s definitely worth a try if you’re an unestablished brand.

Find Influencers

By 2022, the influencer industry is expected to reach $15 billion in worth—compare that to their $8 billion figure in 2019. Influencer marketing is, in fact, on a faster growth path than digital marketing, and that means it makes for good SEO. It also makes for good link building.

The popularity of influencer marketing is easy to understand: people will always talk about things on the internet, and other people on the internet will always want to know their opinion. There’s a reason customer reviews have always been crucial to the success and sales of any product—because online sales are dictated by peer reviews.

Influencers can significantly change your marketing campaign because they:

  • Have a niche audience that is interested in exactly what’s being advertised.
  • Can become the face and the human voice of your brand, ceding a more relatable ground to your business.
  • Get your brand message and vision across better.
  • Ensure customer retention.
  • Encourage their niche audience to visit your website, which could lead to conversions and even sales.

Buying Links? Don’t

If there’s one territory a good link building campaign does not break into, it’s this: buying links. It is an old method that is considered outdated and spammy. Whenever you want a different website to refer back to you, ensure that it’s a white hat link building strategy—don’t get to it through the wrong path, because that will only backfire.

Both—consumers and Google algorithm—are clever enough, these days, to know when a backlink is authentic and when it’s there just for the sake of being present. Spammy backlinks or backlinks from irrelevant or shady websites will damage your site’s integrity since they carry the risk of being blacklisted along with them.

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