Both SEO and PPC can be effective for driving traffic and generating revenue, but which one is better depends on your business goals and resources.

SEO (Search Engine Optimization) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs) organically. This involves creating quality content, optimizing keywords and on-page elements, building backlinks, and improving website speed and user experience. SEO can take time and effort to see results, but it can provide long-term sustainable traffic and better visibility in the organic search results.

PPC (Pay-Per-Click) is a form of digital advertising in which advertisers pay each time a user clicks on their ad. Unlike SEO, PPC provides immediate results and offers more control over the placement and targeting of ads. With PPC, you can quickly drive traffic to your website and target specific audiences, but it can be costly and requires ongoing management and optimization to maintain profitability.

Ultimately, the decision between SEO and PPC will depend on your business goals, budget, and overall strategy. A combination of both can also be effective, as they can complement each other and provide a complete digital marketing strategy.