custom logo (2)

The Legacy and Impact of Toyota's Logo Evolution

Embark on a fascinating journey through Toyota’s name and logo evolution, spanning from the 1936 Toyoda mark to the symbolic 1989 ovals. This retrospective unveils the deliberate progressio...
12 January 2024 ·
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· 5 · James D a v i d

8 Brand Logo Redesigns that Flopped and Tips to Deal with the Fallout

A brand's logo is its most recognizable asset, and a redesign is a big undertaking. A successful redesign for high-stakes companies can attract new customers and energize existing ones. On the other h...
05 December 2022 ·
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· 6 · Michael Crawford