10 Free Tools That Every Email Marketer Should Know About

10 Free Tools That Every Email Marketer Should Know About
15 min read
23 February 2023

Email marketing is an essential component of any successful online marketing strategy. But managing and optimizing email campaigns can be a daunting task. Luckily, there are plenty of free tools available that can help streamline your email marketing efforts and improve your results. In this article, we'll introduce you to 10 free tools that every email marketer should know about.

Delim Online

Delimiter Online, also referred to as Delim Online, is a handy online tool designed to separate lists of data, such as email addresses, zip codes, phone numbers, and more, using any symbol or text of your choice. This tool is particularly useful for managing large email lists, as it allows you to quickly and easily separate and organize them for easy import into your preferred mail client application or export to an Excel file.

Using an online comma separator can be very helpful for email marketing. When working with email lists, it's often necessary to separate data in CSV (comma-separated values) format, which allows you to import and export data between different email service providers, databases, and spreadsheets.

Delimiter Online allows you to quickly and easily convert your CSV data into HTML code that can be inserted into your email marketing campaigns. With this tool, you can separate your data by commas and create customized HTML tables with different font styles, sizes, colors, and backgrounds.

Using an online comma separator such as delimiter online can help you save time and ensure the accuracy of your email lists by ensuring that your data is properly formatted and separated. It can also help you customize the look and feel of your email campaigns by allowing you to create visually appealing and professional-looking HTML tables and lists.

Gmass

Gmass is an effective email marketing and cold emailing tool, and Chrome extension that turns Gmail into a comprehensive email platform, allowing you to send personalized messages to a large number of recipients.

One of GMass's key features is mail merge personalization with Google Sheets, which means you can send targeted messages to specific segments of your mailing list. You can also easily track and analyze your email campaigns through GMass's integration with Google Analytics.

But before sending your emails, GMass helps you ensure that your messages won't get flagged as spam by verifying your list, testing links, and fixing spam triggers. With GMass, you can maximize your deliverability and hit your recipients' inboxes instead of the spam folder.

In addition, GMass allows you to send automated follow-up sequences to your recipients, helping you increase your chances of getting a response. And if you need to send a large number of emails, GMass can break Gmail's limits and send virtually unlimited emails.

Canva

Canva is a graphic design tool that offers a wide range of templates and design elements for creating visually appealing emails. With Canva, you can easily create email headers, images, and other graphics that will grab your audience's attention. The platform also offers a range of design tools and features to customize your designs to your brand.

One of the main benefits of using Canva for email marketing is that it provides a wide range of customizable email templates that you can use as a starting point for your designs. These templates are optimized for various email marketing platforms, including Mailchimp and Constant Contact, so you can be sure that your emails will look great on any device.

In addition to templates, Canva also offers a vast library of stock photos, illustrations, icons, and other design elements that you can use to create unique, eye-catching emails that stand out in your recipients' inboxes. You can also easily add your own branding elements, such as logos and color schemes, to ensure that your emails align with your overall brand identity.

Another key feature of Canva for email marketing is its ability to collaborate with team members, clients, or collaborators. You can invite others to your design project and work together in real time, making it easy to get feedback and make changes on the fly.

ChatGPT

ChatGPT is a language model trained by OpenAI that can be incredibly useful for email marketers. With its vast knowledge base, ChatGPT can quickly and accurately answer a wide range of questions related to email marketing, such as how to improve email open rates, how to create effective subject lines, or how to optimize email content for mobile devices. Additionally, ChatGPT can write content for your email marketing campaigns and provide personalized recommendations based on a marketer's specific goals and target audience. By utilizing ChatGPT, email marketers can save time and effort on research and focus on executing effective email campaigns.

Hootsuite

Hootsuite is a social media management tool that can help you schedule and publish your social media posts. By integrating Hootsuite with your email marketing campaigns, you can share your email content on social media platforms and increase your reach.

One of the key benefits of Hootsuite is its ability to schedule and publish social media posts and emails in advance. This can help you save time and stay organized by planning your social media and email campaigns in advance. You can also use Hootsuite's calendar view to visualize your upcoming campaigns and ensure that your messaging and promotions are aligned across all channels.

Another advantage of Hootsuite is its social listening and monitoring features. With Hootsuite, you can track mentions of your brand, products, or services on social media and respond to customer inquiries or feedback in real time. This can help you build relationships with your customers and improve the effectiveness of your email marketing campaigns by providing valuable insights into your audience's needs and preferences.

In addition to its social media features, Hootsuite also offers email marketing integrations with popular email services providers like Mailchimp and Constant Contact. This allows you to manage your email campaigns alongside your social media campaigns from a single dashboard, making it easier to track and optimize your results.

Finally, Hootsuite also provides analytics and reporting features that can help you measure the performance of your social media and email campaigns. With Hootsuite's reporting tools, you can track key metrics like engagement, click-through rates, and conversions, and use this data to inform and optimize your future campaigns.

Grammarly

Grammarly is a writing assistant tool that can help you check for grammar and spelling errors in your emails. The platform offers suggestions for more concise and effective language, helping you communicate your message clearly and professionally.

One of the key features of Grammarly is its ability to detect and correct grammar and spelling errors in real-time. This means that as you write your email, Grammarly will underline errors and suggest corrections to help you improve the clarity and professionalism of your message. This can be especially helpful when you're crafting important emails, such as sales pitches or customer service responses, where even small mistakes can undermine your credibility.

In addition to grammar and spelling checking, Grammarly also provides suggestions for improving the tone and style of your emails. This can be particularly useful for email marketing, where it's important to strike the right tone to connect with your audience and convey your brand's personality. Grammarly can help you identify areas where your writing may be too formal or too casual, and provide suggestions for making your language more engaging and compelling.

Another advantage of Grammarly is its ability to help you optimize your email subject lines. By analyzing your subject line, Grammarly can provide suggestions for improving its length, clarity, and overall effectiveness. This can help you improve your email open rates and increase the chances that your message will be read and acted upon.

Email on Acid

Email on Acid is a tool that can help you test and preview your emails across multiple devices and email clients. By using Email on Acid, you can ensure that your emails look great and function properly, no matter how your audience is accessing them.

One of the main advantages of Email on Acid is its ability to test your emails in over 90 email clients and devices, including popular platforms like Gmail, Outlook, and Apple Mail. This can help you identify and fix any display or rendering issues that may be impacting the appearance of your emails. You can also use Email on Acid to preview your emails in different email clients and devices, so you can see how they will look to your recipients.

In addition to testing, Email on Acid also provides a range of analytics and optimization features that can help you improve the effectiveness of your emails. For example, you can use Email on Acid to analyze your subject lines, preview text, and sender name and address to ensure that they are optimized for maximum open rates. You can also use Email on Acid to track the performance of your emails over time, including metrics like open rates, click-through rates, and conversion rates.

Another advantage of Email on Acid is its collaboration features, which allow you to share your email tests and results with team members or clients. This can be very helpful for getting feedback, making improvements, and ensuring that everyone is on the same page when it comes to your email marketing campaigns.

Litmus

Litmus is another email testing and previewing tool that can help you optimize your email campaigns. With Litmus, you can test your emails across a range of devices and email clients, as well as track email opens, clicks, and conversions.

One of the key benefits of Litmus is its ability to test your emails in real-time across more than 90 email clients and devices. This means you can quickly identify and fix any display or rendering issues that may be impacting the appearance of your emails. You can also use Litmus to preview your emails in different email clients and devices, so you can see how they will look to your recipients.

In addition to testing, Litmus provides a range of analytics and optimization features that can help you improve the effectiveness of your emails. For example, you can use Litmus to analyze your subject lines, preview text, and sender name and address to ensure that they are optimized for maximum open rates. You can also use Litmus to track the performance of your emails over time, including metrics like open rates, click-through rates, and conversion rates.

Another advantage of Litmus is its collaboration features, which allow you to share your email tests and results with team members or clients. This can be very helpful for getting feedback, making improvements, and ensuring that everyone is on the same page when it comes to your email marketing campaigns.

Unsplash

Unsplash is a platform that offers free, high-quality images that you can use in your email campaigns. By using high-quality images, you can increase engagement and make your emails more visually appealing.

One of the key advantages of Unsplash is the quality of its images. With a community of photographers and designers contributing to the platform, Unsplash offers a diverse range of high quality photos and illustrations that are visually stunning and can help you make a great impression with your audience. This is particularly important for email marketing, where the use of visual elements like images and graphics can be a powerful tool for attracting attention and driving engagement.

Another advantage of Unsplash is its flexibility. You can use Unsplash images for a variety of email marketing purposes, from adding visual interest to promotional emails to enhancing the aesthetic of your newsletters to creating compelling email headers and footers. Unsplash images can also be customized to match your brand's color scheme or style, helping you create a consistent and visually appealing brand image across all of your email campaigns.

Finally, Unsplash is also free to use, making it an affordable and accessible option for businesses and marketers of all sizes. This can be especially helpful for small businesses or freelancers who may have limited budgets for their email marketing efforts.

Unlayer

Unlayer is a drag-and-drop email editor that can be very helpful for email marketing. With its user-friendly interface and powerful customization features, Unlayer can help you create visually stunning and engaging emails without any coding or design skills.

One of the key benefits of Unlayer is its drag-and-drop interface, which allows you to easily add and customize various email elements like text, images, buttons, and social media links. This can help you create more visually appealing and engaging emails that are more likely to capture your audience's attention and drive conversions.

Another advantage of Unlayer is its extensive library of pre-designed email templates. These templates are designed to be responsive and optimized for various email clients and devices, ensuring that your emails will look great on all screens. You can also customize these templates to match your brand's color scheme, style, and messaging, creating a consistent and professional brand image across all of your email campaigns.

In addition to its editing and customization features, Unlayer also provides analytics and optimization features that can help you track and improve the performance of your email campaigns. For example, you can use Unlayer to A/B test different email elements like subject lines, images, and calls to action, to determine which combinations are most effective for driving conversions.

Finally, Unlayer is also integrated with popular email services providers like Mailchimp, Constant Contact, and Sendinblue, making it easy to export your emails and seamlessly integrate them into your existing email marketing workflow.

Conclusion

In conclusion, email marketing can be challenging, but by using the right tools, you can optimize your campaigns and get the results you want. With the 10 free tools we've introduced in this article, you can create visually appealing emails, track your results, and improve your email marketing strategy. So, give these tools a try and see how they can help you take your email marketing to the next level!

 

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