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E-commerce platform ads alternative network for text ads
Are you looking for e-commerce platform ads alternative network? If yes, this blog is absolutely for you. Here we will discuss 12 e-commerce platform ad networks for text ads. There are many alternatives available, and it's essential to find out which ad platform is suitable for your marketing tactic. Continue reading this blog to dive into the depth of the topic.
Introduction to an eCommerce platform
An e-commerce platform is a site or software application that allows businesses to sell services or products online. It offers a digital framework for handling various aspects of online sales. E-commerce platform generally offers features including shopping carts, product catalogs, secure payment alternatives, and integration with other business systems.
What do you mean by text ads?
Text ads are a form of online advertising format that generally consists of text-based content. They are usually displayed on SERP, websites, or mobile applications. Text ads are created to be informative, engaging, and concise, with the motive of attracting visitors' attention. You may choose this format for promoting your e-commerce platform. It helps to provide you with quality traffic to your business or site.
The Role of text ads in promoting e-commerce Platforms
Targeted advertising
Text advertisements help e-commerce platforms connect with their target market by showing pertinent ads to relevant people. These individuals are actively looking for particular services or products so that it can boost the chances of conversion. Advertisers can target keywords, demographics, geographic regions, and other factors on platforms like Google Ads and other platforms. These factors play an essential role and display ads in front of the right people.
Increased visibility
Text advertisements are prominently shown on SERPs or on pertinent websites, giving e-commerce platforms high visibility. They enable platforms to occupy valuable advertising real estate and draw users' attention. Text ads also increase brand exposure and awareness.
Cost-efficient
Compared to other online advertising options, text ads can be a more affordable option for advertising. It is a performance-based strategy because advertisers only pay (cost-per-click) when a user clicks on their advertisement.
Drive traffic to particular landing pages.
Text ads frequently direct visitors to particular landing pages within an e-commerce platform. E-commerce platforms can attract customers who are interested in particular promotions or products. They do it by carefully crafting the ad copy and utilizing pertinent keywords.
A/B testing and optimization
A/B testing and optimization opportunities are offered by text advertisements. To find the most successful combinations, e-commerce platforms can test various ad copy, headlines, calls-to-action, and landing page designs. Platforms may improve their tactics and increase the return on their advertising investment by regularly optimizing their text ads based on performance data.
Remarketing
Text advertisements can be used to retarget customers who have previously visited an online store without making a purchase. By employing marketing strategies, platforms may showcase personalized text ads to these visitors across various sites they visit. It reminds them about the services or products they showed interest in. It may help re-engage potential buyers and boost conversion rates.
These are the few benefits that you may leverage by choosing text ads for your e-commerce platforms.
12 E-commerce platform ad networks for Text ads
7Search PPC
7Search PPC is a well-known e-commerce platform ad network that provides text ads. This network displayed text-based ads on numerous partner websites. It generally concentrates on driving traffic and engagement to your e-commerce site or platform.
Text ads typically have power production prices compared to other types of ads, like video or image ads. This affordability makes them an alluring alternative for e-commerce platforms. If your budget is low, you may choose this ad format from 7Search PPC at a competitive rate.
This ad format of 7Search PPC helps to boost conversion rates and a positive ROI for your advertising campaigns. To find out more about 7Search PPC, you may check out their website.
Google Ads
Google Ads is one of the most well-known and highly used ad networks for text ads. It provides extensive reach across the display network, Google search network, and partner sites. One of the major benefits of choosing Google Ads for your e-commerce platform is its sophisticated targeting options. These options are based on demographics, keywords, interests, and more, helping you reach the ideal audience.
You may monitor conversions and measure the efficacy of your ads using Google's conversion tracking tools. This platform allows you to set a budget and manage your ad spend based on your business motives. To find out more about this e-commerce platform ads alternative network, you may check out their site.
Amazon advertising
Amazon advertising is mainly designed for e-commerce sellers. This e-commerce alternative ad network provides text ads to promote products on the Amazon platform. Amazon advertising offers a few targeting alternatives based on product categories, keywords, and customer interests. These options enable you to connect with users actively seeking similar services and products. You may check out their site to find out more.
Twitter ads
Twitter ads allow you to run text ads on their Twitter platform. It also enables target users based on their followers, interests, and other parameters. As we know, more than half a billion individuals turn to Twitter to find out what's happening in the world. Twitter helps you corner with them to expand your business.
Snapchat ads
Snapchat boasts 306 million daily users. There you may launch ads for just $5 daily. Snapchat ads provide text-based ads that appear in users' discover section, stories, and between content.
Pinterest ads
Pinterest is a visual platform and an effective way to increase eCommerce sales. There are more than 444 million monthly users on this platform. Pinterest ads offer the opportunity to create text-based promoted pins that appear in pertinent users' feeds and search results.
Bing ads
Bing is one of the most popular search engines. It allows you to display text ads on the Bing search engine and its other partner networks. Bing ads offer conversion tracking capabilities, enabling you to measure the efficacy of your text ads. With Bing ads, you have control over your bidding strategy and ad budget.
Facebook ads
Facebook ads provide text ad placements on the Facebook platform. It includes the right column, news feed, and marketplace. Facebook provides extensive targeting alternatives to assist you in reaching your desired visitors. You may target users based on interests, location, demographics, behaviors, and more. This enables you to narrow down your target market and ensure that your text ads are seen by the ideal individuals.
Instagram ads
Instagram is also the most popular and best advertising platform for e-commerce. It enables you to create text ads that appear in users' Instagram stories and feeds. Text ads on Instagram generally consist of an ad copy, a headline, and a destination URL. Instagram ads provide robust targeting alternatives to assist you in reaching your desired visitors.
Quora ads
Quora ads allow you to display text ads within users' search results and question feeds on the Quora platform. This platform generally concentrates on text-based ad formats. Quora ads provide potent targeting options to assist you in reaching your desired visitors. This e-commerce platform ads alternative network offers conversion tracking capabilities. These capabilities enable you to measure the efficacy of your text ads.
YouTube ads
YouTube ads provide multiple ad formats, including text-based ads, to promote your e-commerce platform. Text ads on this platform may appear in various positions on the screen during video playback. The placements ensure that your text ads grab users' attention while they interact with the video content. YouTube provides extensive targeting alternatives to reach your desired visitors.
AdRoll
AdRolls is one of the best e-commerce advertising platforms. This ad network supports text ads to promote e-commerce platforms. AdRoll specializes in retargeting campaigns. It means you may show text ads to users who have interacted with your e-commerce platform previously.
This platform provides robust audience-targeting alternatives. You may define your target market based on interests, demographics, browsing behavior, and more. It enables you to narrow down your visitors. Besides, you may show text ads to visitors who are most likely to be interested in your service or platform.
Conclusion
When it comes to running text ads on e-commerce platforms, there are various ad networks available. We already mentioned the best advertising platforms for e-commerce. You may choose any of them and put your business at the top of your competitors in the e-commerce industry.
Other Refrences
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