3 reasons to choose professional email over free email

3 reasons to choose professional email over free email

E-mail is the most popular communication service on the Internet today, according to the report The Swedes and the Internet. Almost all internet users, 97 percent, use e-mail to, for example, communicate with friends, colleagues, customers, suppliers, etc. Just over two-thirds do it daily. It shows how important it is for you as a business owner to have a professional email clearly visible to your customers on your website, webshop, social media, and also printed materials such as business cards and brochures.

It is also important that the company's e-mail address is perceived as professional in order for the brand to be considered serious and credible. Just over two out of three Swedes perceive companies with e-mail addresses ending in hotmail.com, gmail.com, or telia.com to be unserious, outdated, and unreliable*. We, therefore, recommend that you invest in a domain-based, professional e-mail for the company rather than a free variant.

Three advantages of choosing a professional, domain-based email address over a free variant

1. It strengthens your brand

If you use a domain-based email address that matches your company name (eg info@dittföretagasnamn.se), your company is promoted in every email you send, as the company name and the address to your website are clearly displayed in the email address. It strengthens your brand as the recipient is repeatedly reminded of you, your company name, and the company's website.

2. It increases credibility

Mail from an email address that contains a company name has a better chance of getting a response than mail from a Hotmail or Gmail address. Namely, the domain-based email address makes your company look serious and credible. It increases the chance that current and prospective customers choose (and dare) to do business with you.

3. It makes your work more efficient

If you create e-mail addresses for your colleagues and for different departments (eg anna@dittföretagasnamn.se and ekonomi@dittföretagasnamn.se), the right e-mail ends up in the right inbox at once without you having to sort and/or forward the e-mail. It can make your work more efficient and also makes your company seem bigger to your customers. Free Business Email Without Domain

This is how you get a professional e-mail with Loopia

To create professional e-mails that give a serious impression to the outside, do the following:

1. Register a domain name at loopia.se. Hint! Choose a domain name that matches your company name, eg yourcompanyname.se.
2. Order a web hosting package at loopia.se/bestall. As soon as it is active, log in and select "Create an email address" in the main menu.
3. Follow the guide to create as many professional email addresses as you want.

Having trouble coming up with a domain name? Here are 3 tips

1. Keep the domain name consistent with the business name to reduce confusion and make it easier for current and prospective customers to find you on the web.
2. Choose a domain name that is simple, clear, easy to remember, pronounced as it is written and that represents your business in a clear way. Also avoid abbreviations to avoid confusion (if your company name is not a well-known abbreviation, of course, for example, SJ or SAS).
3. Complete with common misspellings, more TLDs and with and without special characters to capture as much traffic as possible to your website.