Every marketer wants to stay at the top of the search engine result page (SERPs) as per their chosen keywords. While some marketers look for easy ways to improve SEO ranking, others took the hard path. The truth is your business cannot rush instantly with SEO. It takes time for improvements.
If you are new to SEO or are not familiar with it, please consult with your best digital marketing agency in Siliguri. Remember, a professional digital marketing agency can help to improve your website ranking in a way so that visitors will see your website when they search online, and also boost your chances of getting organic leads.
Put Quality Content
Many websites publish blogs on a monthly basis as a part of their SEO strategy. However, reposting content from other websites might not work as of now as the entire SEO concept, trend and algorithm has been changed. In addition, indexing duplicate content is referred to as copycat and reduces your website’s search ranking.
Thus, your website needs original and quality content that not only fills your website but gives value to your customers. Nowadays, tech-giant Google rewards original and people search content. This means if your website is publishing for customers, you can expect immense growth in search engine result pages.
Don't Stuff Keywords
The perfect approach for keyword optimization is to use the keyword one time in your body title, body content, introduction paragraph, and a few times in the body text. The majority of digital marketers make the mistake of using their websites and articles with the selected keywords. This might have provided results in the past but not in the present.
The truth is more keyword stuffing directly affects your site engagement and as a result it reduces readability. With this method, you send a signal to Google that you’re trying to spam their algorithms. But this process will not be very helpful in Google’s search results listing.
Avoid Poor Backlinks
The role of backlinks is incredible among others when considering ranking factors by Google. The incoming links from other websites are referred to as backlinks. This might be a consequence of different sites referencing you in their articles or re-publishing your content.
Keep in mind that quality matters a lot instead of quantity when it comes to backlinks building. If you put multiple low-quality backlinks compared to high-quality links, it will result in zero. Google only likes websites that have high-quality links generated from good domain authority.
Optimize Website Speed
Whether you're using a desktop or mobile device, it's important to make sure your website loads quickly. This is because if your visitors see a slow-loading website then your visitors probably quit which negatively impacts both your website and SEO ranking.
Thus, it’s important to find out what affects your website speed and apply useful ways to improve the loading speed. To improve your website speed you can get in touch with a digital marketing agency in Siliguri.
Repair Broken Links
A broken link is a hyperlink on your website that is dead and coordinates to a page with a 404 error. Due to internal and external factors, this might have happened. Broken links are not a very good sign for your website and are even frustrating for your website visitors, which may affect your ranking.
To avoid this issue regular maintenance is necessary. If you want to boost your website’s performance don’t hesitate to contact a digital marketing agency right away and start progressing.
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