A successful and well-strategized digital marketing campaign will help your online business to flourish and grow in the digital space.
Digital marketing of your business is a long-term asset that helps you improve your brand value and reach audiences easily. Various digital marketing campaigns can be accounted for and measured with some of the core performance metrics. Here we can assess which factors contribute most to your brand awareness and ROI and give you a scope to make improvements for better results in the future.
5 Key Metrics to Measure Your Digital Marketing Campaigns
You can measure its success using the right metrics so that you can enjoy greater brand visibility, improved brand value, and boosted sales as well as ROI. Listed here are some key metrics that will help you to analyze and evaluate the success of all your digital marketing campaigns and ad runs.
1. Conversion Rate
Conversion rate can be defined as the percentage of visitors that can come to your site, check out your page, purchase a product/service and finally convert into a customer, which also makes it one of the key metrics of digital marketing. You can measure the conversion rate by segmenting it two ways and then comparing each element of the segmentation with the other one like-
- Current visitors vs past visitors.
- Mobile visitors vs desktop visitors.
You can measure your conversion rate with the help of Google Analytics easily through how many visitors fill out a form, contact you, call you, track down your store, etc. This will generate quality leads for your business online and help you to boost your traffic flow.
2. Cost-Per-Lead (CPL)
The second metric that is used to measure the success of your digital marketing campaign is Cost-Per-Lead or CPL. It can be defined as the amount of money you are willing to spend on each quality lead to land them as a customer. You need to decide the threshold of the amount of money you are willing to spend on your ad campaigns to make your market grow. This is reflected in the long term where your digital marketing agency can bring down the overall cost of CPL as your brand outreach increases as well as increase your return on investment (ROI).
3. Return On Ad Spend (ROAS)
The third metric that will help you measure the success of your business is the amount of money you spend on your advertisements and thus reflecting on the sales it generates. The Return On Ad Spends or ROAS is one of the vital metrics that you need to consider while running your digital marketing campaign and your Pay-Per-Click (PPC) ad campaigns.
Always ensure that you have a threshold of the amount of money you are willing to spend with the help of Google Analytics and then determine your break-even point for your different ad campaigns. The higher the ROI, the more successful your ROAS.
4. SEO Rankings In SERPs
Search Engine Optimization or SEO rankings are one of the best to derive the success of your business online compared to your competitors. The ranks you get for your business websites are the best way to know how your audience perceives you. It is one of the most economical channels to capitalize on through digital marketing. Google is one of the most popular search engines that consider every nook and cranny of your website while indexing and then ranks you accordingly. The higher your SEO rankings, the higher your website traffic and user engagement.
5. Channel Growth
The growth of your business and brand online across various channels like social media, email, paid search, referral, and even organic search can be measured to acknowledge your digital marketing success rate. You can track the progress of each of the following core channels and measure them periodically as well as separately-
- Organic - The amount of traffic your website is attracting through SEO and organic search engine rankings.
- Direct- The number of visitors visiting your website by clicking or typing your website’s URL and thus indicating your brand awareness on the network.
- Paid- The amount of attention you get through Facebook Ads, Display Ads Or Google Ads, etc directly. This can fluctuate based on your budget or the amount you are spending on ad runs through PPC campaigns.
- Email- The number of leads generated or visitors your email marketing campaigns are producing.
- Social- The amount of traffic your website is generating through social media platforms like Facebook, Instagram, LinkedIn, Twitter, WhatsApp, etc.
- Referral- It is the amount of traffic generated through press releases (PR) and other media hits where the website source is given or is linked to your web page.
These various channels will help you determine which areas to focus on more purchase decisions and traffic flow, including the areas to improve for a better digital hit.
Conclusion
With the right assistance from any top-notch digital marketing service provider in India, you can understand, analyze, and evaluate the key measurements of digital marketing campaigns driving your business online.
A few things to remember while strategizing your digital marketing campaigns are-
- Always aim at brand awareness and brand recognition.
- Identify the monetary and timeline of the digital marketing campaigns so that you can easily afford them.
- Analyze the performance of your ad and runs it on a periodical basis, like weekly, monthly, or quarterly.
- Benchmark your digital marketing campaign’s success on a periodical basis like weekly, monthly, or quarterly.
- Always look for new opportunities and update your ad runs with the latest trends and lingo to stay ahead of the competition.
You can always reach out to any top-notch digital marketing agency in India,to understand, analyze, and evaluate the key measurements of digital marketing campaigns that can drive your online business successfully.
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