Are you struggling to increase your app downloads in foreign markets?
Cultural gaps and a diversified user base could be major reasons why your app is not working well globally. With thousands of app options available on the play store that are pretty similar to yours, then why would people choose you over other alternatives?
Recently, as the competition is increasing in the global marketplace, app developers have to come even stronger, providing greater value and better experience to their users. Localization is also a powerful tool used by most app developers to increase global app downloads. Let’s have a look at this article to learn about the best ways to maximize your mobile app downloads.
How To Maximize Your Mobile App Downloads Internationally?
It is very critical to get success globally for your mobile app with localization software. From textual content to visual adaptation, all aspects of your app to the very needs of your target users. It would make your app look relevant and resonate with local users, and they are more likely to download it.
Research Your Target Market
It all starts with detailed market research. You have to choose your markets carefully, considering all cultural, social, and linguistic aspects of it. Identify the markets with maximum potential for your apps, and understand the core demands of your users. Before entering any market, you have to be aware of competition, cultural sensitivity, language, legal regulations, payment methods, etc.
Moreover, you should also do separate keyword research for every region. Your app downloads are highly dependent on your in-store visibility and the search phrases used to find relevant apps.
Translate Your App
Once you have identified the markets that you want to target, it’s time to start localizing your app, and it should begin with translations. Users can better comprehend the information provided on the app when it is written in their local languages. It will be easier for them to navigate through the app and find the required information. You can use a translation management system or enterprise translation software to translate your textual content. Using advanced translation tools would ease your translation project management and help you effectively manage large volumes of content translations.
Localize Apps Design and Formats
Modifying your design and layouts would make your app look more appealing to local users. From choosing the right color schemes to adapting the visual elements in your app, it would also help you make your app feel native. Moreover, it will also increase your app’s visibility in the store. The design elements in your app can have a lasting impact on your user’s psychology. You have to be very mindful of how you design the app interface. While designing or redesigning your app, you have to consider cultural nuances to make sure that your app is causing no cultural offense to the local users. Similarly, localizing the formats of data, time and currencies is also important to make your users easily recognize all elements in your app.
Learn more localization of Asian markets
Localize App Store Listing
You must localize your app store listing for every region, as it would multiply your chances of selling your app to your potential users. For every new region, you must add your app description, name, screenshots, and other instructions to use the app accordingly. For instance, if you are launching your app in the United States, try to give short and simple instructions. People in the US might not like to read long paragraphs. However, if you are launching it in the Japanese market, go more in detail with your instructions. Japanese people like comprehensive and elaborative instructions. So, you must modify and localize your app listing data and keywords for every market.
Do Paid User Acquisition Campaigns
If you want your app to have fast and stable growth in any market, you should start investing in paid user acquisition campaigns. By doing this, you can get the attention of maximum users towards your app and make them download it. However, to run this campaign, you have to choose the right channel, so you can drive good results and make every penny spent worth it. Commonly app developers use Facebook and Google ads for this purpose. You can also go for Instagram and Twitter for advertisement if it seems relevant to your app genre.
Offer Some Free Features
It is a common tactic used by most famous apps. They provide free versions of their apps available to everyone, and as they gain some popularity, they start adding premium features for which users have to pay. You might have noticed that the pop-up option appears while you are using the app, asking for an upgrade to the premium version. If your user is really addicted to using your app and finds it valuable, they are definitely going to get most of it through the premium version. Some companies also provide all app features available to users free of cost for some time only.
Conclusion
If you know how to localize your app and what are the other tactics to capture the attention of the maximum number of people, you can actually increase your app downloads significantly. Having the right tools and equipment is essential, though. Make sure you are using a reliable translation management system to manage your localization tasks more effectively. You can try MarsHub, which is a professional localization and translation management platform that would help effectively manage your app localization operations seamlessly.
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