Blogging is a fun job. We can all agree on that, don't we? Especially for those people who love writing and want to share their voice with the world, blogging is a great tool. Not only do you write, but you earn through blogging as well. Many people earn their bread and butter by creating content for their blog websites. Moreover, they don't even have to leave their houses for this.
Earning Money Through Your Blog
However, it's not easy to earn through a blog website nowadays. Due to lots of saturation, receiving traffic on your blog website has become difficult. You are just another person in a billion people who have a website. Therefore, you have to put efforts into SEO (search engine optimization) so that you can make your place in high SERPs (search engine results pages). The thing you need to do is have high-quality content. If you are new to blogging and want someone to assist you in writing web articles, you can hire ghostwriters for this purpose. There are different forms of invaluable writing formats that they provide.
Content matters the most when it comes to engaging the audience. It will help to attract relevant traffic and rank higher in search engines. Not only this, your organic reach will grow tremendously.
We will discuss six types of content a ghostwriter can create on blog websites that help you receive a high amount of traffic; that's what every blogger wants at the end of the day. You will also learn the important aspects you need to consider monetizing your blog website.
1. How-To Blog Posts
Do you know what searches most people conduct on search engines when they write long queries? Well, they look up solutions to their problems. It could be any type of issue they face. For example, how they can fix their water tap without calling a plumber, how they can cook the perfect steak at home, how to do keyword research when writing a web article, etc.
Therefore, a ghostwriter will write How-To blog posts on your website. They will go for these headlines if your blog niche can create How-To titles. However, they know how to make them engaging—they should be attractive enough that a user clicks on them. For example, suppose you have a mental health-related blog website. In that case, you can write an article on 'How to get rid of job stress easily and enjoy your life without affecting productivity.'
2. Listicle Blog Posts
Look at the title of our blog post. It's called a listicle. However, there are many more types of listicle articles. In some types of listicles, ghostwriters don't describe every heading like we're doing here. It's more like a list of several points. And there are listicles where they write lengthy text and add images to every heading they discuss. Similar to how ghostwriters write How-To content headlines, they can create listicles when your niche and topic allow that—and in most cases, it does. Let's turn the example of the title we gave in the previous heading into a listicle. It will look like this: 10 Easy and Effective Ways to Get Rid of Job Stress and Enjoy Life Without Affecting your Productivity.
3. Long-Form Blog Posts (and their importance from the SEO perspective)
Here we’re talking about pillar blog posts. Before we talk about them, let’s tell you what they do to our blog websites.
- Keeps our website’s structure correct
- Lengthy guides that rank high on SERPs
- People read them as they discuss an issue entirely
As the name suggests, Pillar blog posts are a blog website's main-theme blog posts. For example, a website on digital marketing would have a blog post titled: What is SEO? SEO Explained From Beginning To Master Level and How to Do it.' Since we gave mental health topics above, let's hear another example of a mental health pillar post title: 'What is Stress? All you Need to Know About Stress and to Deal With it.' The word count of pillar blog posts starts from 3000, and you can take it up to 7k-9k, depending on the niche and topic.
4. Infographic Blog Posts
Images are essential in every blog post. They're good for engaging your readers more and helping you with SEO. However, there are blog posts mainly based on images—infographics. They contain infographics more than text. These posts are essential for your website, as people who don't want to read more text will opt for these. Understanding something via an infographic is easier than reading throughout text articles.
Infographic posts precisely describe whatever the topic is. For example, you will see a listicle made inside an infographic image if it's about not getting job stress. It's fun to read, and your infographic image will appear when a user does an image search.
5. Product or Service Review Articles
There are two ways to write review articles. You can get sponsored products, and you can review them. That only happens when your blog already receives high traffic and you're popular in the blogging world. In the second case, you can ask the ghostwriter to write review articles by choosing the products related to your niche.
The audience is constantly looking for views on different products and services. They are curious about how a certain product or service will benefit them.
For example
Suppose you talk about digital marketing on your blog. In that case, you can choose a product related to digital marketing and give its review. Here's how you can do it. Let's say you have purchased a premium subscription to Ahrefs (it offers SEO tools). You can buy it, try it, test it, and give its review by asking a ghostwriter to write an article.
The rest of the process is the same. They will craft an engaging title for your blog post and write an engaging blog post describing the Ahrefs service. Be honest with your review because otherwise, you won't be trusted by your readers and can lose a significant amount of traffic.
6. Vs posts
People love when you compare two potential things with each other. It could be a product or a service. For example, what do you think about a blog post with the headline "Ahrefs vs SEMrush—Which One to Use in 2022—A Comprehensive Guide?" People read such blog posts to get help in deciding which of the following options is better for them.
So, these are the six types of blog posts that you can write to engage users and get more traffic. However, whatever post type the ghostwriter writes, you need to keep in mind the SEO factors. Keyword research is very important. You need to find the right keywords to help you rank better. Not only do you want to include keywords in your content, but you need to place them correctly to make them work. You can hire an SEO expert to do the keyword research for you and place them correctly in your articles.
Below is the list of things that are necessary for the good use of a website. We recommend you hire an SEO expert to get help with all this.
- Good Website Structure
- Attractive Layout of the Website
- Fast-Loading Website
- Keywords Incorporated Correctly
- Internal and External Linking
- Quality Backlinks
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