Websites can lure a customer with all the good looks, easy navigation, and alluring offers. You can always change the website's look and lure customers using SEO and social media strategies. There is a lot you can do online. But, the in-store display is completely different.
How do you keep the customers interested with your in-store retail display? The good news is that you can get retail store display fixtures online, but that won’t be enough.
In-store retail displays ought to draw the customer’s attention with special merchandise. You have to create an immersive experience for the customers. Here’s a post about in-store retail displays and why yours isn’t working.
Why Isn’t Your In-Store Retail Display Not Working?
Retail displays provide an excellent opportunity for stores to get more revenue. But there are a few things that you’re not doing correctly. Sure, you can order display racks and other displays for the products, but a lot more goes into it.
Mistake #1: Your Displays Lack Drama and Creativity
You are creating a one-dimensional display that lacks height and depth. That’s one of the biggest mistakes! If you are putting products of the same height together, it will make your store look lifeless and boring.
Here’s what you can do: if the products are of the same height, put them up on a pedestal and create some drama.
Mistake #2 You Are Overdoing It
A cluttered store will not help you gain more customers. You need to de-clutter the space. Have you heard the saying, ‘less is more’? You don’t have to create confusion within the store by putting in too many products.
How about establishing a focal point? If there is one product you wish to highlight and want the passersby to look at, then create the focal point around that. Use a rack, but space out the products and keep them organized.
Mistake #3 Not Following the Trend
Listen up! You are not following the trend and offering a dull window display to the passerby. If the festive season is about to come, you should make the display decorative, happy, and colorful. If the display is dull when the festive season arrives, you are not getting any customers. You have to gain all the attention!
Mistake #4 Not Placing the Products Based on the Price Range
Go to any luxurious store, and you’d find that products will be spaced out. That’s because retailers are paying per square foot, and the more products they shove into one space, you know that the items are on sale.
Expensive brands will always space out their products to create a regal and expensive look. Walk into a branded store, and you will know what we’re talking about! So, if you have a known brand with expensive items, consider spacing out the products. If the products are on sale, don’t shove them altogether, but look for a space-saving display.
Mistake #5 Not Showcasing Your Products Properly
Your in-store display looks great, but it is not solving any purpose. Would you rather have a pretty display or get more customers?
Invest in racks that showcase all your best items. This way, you will get more customers to look at your products from a closer distance. Let them experience the product first-hand, and try it on unless it’s not expensive.
You need a display with a glass top or some protective yet transparent layer for expensive items.
Visual merchandising is real - and you should pay attention to it. If you pay attention to how you display the items, you will get more customers. Give them an immersive experience, and let them get a good look at the product. That’s how you win a customer! Always remember people buy what they see because seeing is believing!
Mistake #6 There is no Interactivity
You have hidden the products deep down somewhere, and now your customers have nothing to see.
Displays are meant to be visual, so make the display interactive. Let the customers have a deeper engagement with the product because that’s how you will gain their attention, and they will end up purchasing it.
For example, there are vineyards where you taste the wine and then purchase the one you like the best. Keep samplers of wine or fresh beer in your store so customers can try them out and then purchase them.
As for clothing, grocery, or gadget stores, you can purchase racks that help the customers get a look at the product. They can try the product and see themselves in the mirror. Pay attention to these little things to win their loyalty towards your brand.
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