Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has the potential to revolutionize the way brands interact with their customers.
Here are seven ways that brands are using AR today:
1. Awareness of Brands
AR can be used to create immersive and engaging experiences that can help brands to raise awareness of their products and services. For example, Coca-Cola used AR to create a virtual vending machine that allowed users to try new flavors of Coke before they were released to the public.
2. Merchandise Packaging
Augmented reality can be used to add interactivity to product packaging, which can help brands to engage customers and educate them about their products. For example, L'Oréal used AR to create a virtual makeup mirror that allowed users to try on different shades of lipstick before they bought them.
3. Trials of products
AR can be used to allow customers to try on products virtually, which can help them to make more informed purchase decisions. For example, Warby Parker uses AR to allow customers to try on different pairs of glasses before they buy them.
4. Visualization and Demonstration of product
AR can be used to help customers visualize how products will look or work in their own homes or businesses. For example, IKEA uses AR to allow customers to see how different furniture pieces would look in their living rooms.
5. Survey for Product Development
AR can be used by brands to gather feedback from customers on new products and services. For example, Nike used AR to create a virtual running track that allowed customers to test out new running shoes before they bought them.
6. AR for Corporate Training
AR can be used to create immersive and interactive training experiences that can help employees to learn new skills more quickly and effectively. For example, Boeing uses AR to train its pilots on how to operate new aircraft.
Conclusion
AR is a powerful technology that has the potential to revolutionize the way brands interact with their customers. By using AR, brands can create immersive and engaging experiences that can help them to raise awareness of their products and services, educate customers, and improve the customer experience.
No comments yet