Even with the top products and the best prices, buyers will be able to pass by if you don't are able to show them captivating photographs. Attractive Amazon product photos is the most effective way to boost Amazon sales, however for the majority of sellers who have experience in sales, it is not something that is naturally acquired.
We've covered the basics that apply to amateur photographers in the tutorial for DIY Amazon Product Photography But sometimes, the basics don't suffice. This guide we provide seven tips regarding imaginative Amazon product photographs you can apply to make your product be noticed. These aren't the typical standard product images, and their distinctive imagery is guaranteed to make your product stand out and drive your sales through Amazon.
1. Blurry Outdoor Background
Amazon product photographs with white backgrounds is the standard for your primary image, but the other images you use are more flexible. Apart from the standard photo of your product in use and infographics, you may show off your product against blurred outdoor backgrounds.
The reason these photos are effective is because they let the customer visualize what it's like to utilize the product without distraction by background images. It's also very easy to shoot simply by setting your camera for a wide aperture (a low F-stop). It's not necessary to think about the background since shoppers won't be able to see the majority of it.
2. It is floating on a White Background
If you'd like to create your own special effects, take a picture of your product against white backgrounds so that it appears as if it's floating. This will not only meet Amazon's primary image specifications with white background, adds a unique look that your customers will likely to keep in mind.
There are basically two ways to achieve this effect:
- Suspend your product by using the help of a fishing line, or an invisible adhesive to hold the product upright when placed against white backgrounds
- Take a normal photo against white background. Edit your photo using Photoshop or other photo editing software. Photoshop
Whatever method you decide to take, keep the shadows of the floor to create a sense of realism the buyer.
3. Infographic with Parts Labeled
Images that are infographic are ideal the occasions when you need to display and explain. Certain products need a brief explanation on how they're used. images that are informative tend to get more viewed as a substitute for the instruction text that is included found in product description.
Instead in listing out the functions that make up each feature of your product Try making each component a label to explain the purpose of each. In addition, this gives you another opportunity to showcase the complete picture on your product. Additionally, it provides you the chance to talk about all the benefits of your product like intriguing features that the buyer might not have seen from other images.
This kind of Amazon product photography is able to work double-time with controls and interfaces where the buttons aren't obvious.
4. Visual Effects to Show the movement
Moving parts are an enormous benefit to certain products, particularly when other products aren't as elastic. How do you display motion in a still photograph?
Utilizing basic photography or photo editing methods, you can create the movement of your photos using one of two ways:
- Set a slow shutter speed for your camera to create motion blur within the image. (This is difficult if you do not have photography experience because you run the risk of blurring parts of the image you want to the shopper to view.)
- Create a sequence of pictures that show the moving parts in various places. After that, using photo editing software, overlay all of the photographs on top of each the other, using some kind of transparency (as in the illustration). This gives the customer a clear view of the range of motion that your product is able to move.
These methods can become more complex, particularly in the case of a lack of experience in photography or editing. If you're not confident in your photography skills it is possible to use Amazon product photographer services. Here's how you can get the best Amazon product photographer.
5. Glass Floor
While the Amazon product photo concept won't work with every product but for certain products it's a great opportunity to highlight obscure aspects. If your product features a unique bottom, like shoes with treads that are specially designed or a gadget that has feet that are gripped You can showcase the item by using a glass angle for the floor.
The easiest method to accomplish it is to set your product onto its back and shoot at an angle that appears as if it's beneath. If that's not feasible then you could also place the product on the top of a pane of glass and snap the photo from below. This allows customers to see a glimpse of the product they wouldn't be able to be able to see otherwise, and allows them to verify the quality or safety of specific products.
6. Testimonial Cards
Similar to our concept for infographics that have labeled components You can also utilize your images to highlight some benefits that the buyer may not be interested in reading the product descriptions. In this instance you can make use of the product images to highlight any famous brands or the publicity the product received.
Although the Amazon product photography isn't specifically focused on the product however, you could make use of the image to showcase the brand emblem or of a notable or famous person who is a fan for your product. Customers are attracted by social proof. If they spot another well-known brand logos in your images as well as read that they support your brand, it's an important factor in deciding to purchase or even boost FBA sales.
7. Silhouettes of People
Stores that sell bricks and mortar use mannequins since the customer can envision them wearing the clothing. The same concept is applicable for Amazon product photography, making use of non-descript silhouettes of people.
The idea of keeping the subject in the photograph ambiguous -like shadows, outline, or cartoon, offers two advantages. In the first, similar to the typical mannequins, having an unclear person in the picture helps the buyer to imagine them in the moment, rather than the more detailed model. The second reason is that silhouettes reduce the details that don't relate to the product and the buyer will be able to concentrate on the item you're selling, and less on who's on the picture.
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