7 Key Features of a Successful Mobile App

Tablets, wearables, and smartphones will be the new battleground for corporate product triumphs. The number of customers using these channels to seek products and services has skyrocketed in the last few years. If they want to maintain their position at the top, no organization can afford to disregard this seismic transformation. 

7 Features of a successful mobile app

Safety

Increasingly, internet security is ranking among the world's most pressing concerns. And it's the one you need to aim to resolve first. Installing an app that doesn't prioritize security isn't something any user will want to do. Security is an absolute must, as most applications either include in-app payments or provide a service requiring users to enter sensitive information such as their bank or credit card number.

Efficiency and rapidity

Users despise applications that are sluggish or have latency. They eventually give up and uninstall the program. You have to aim to please the masses to succeed since there are around 6.65 billion smartphone users worldwide. 

This occurs when you enhance the app's speed and performance. Test it on various devices with varying internet speeds to withstand any scenario. People who utilize it will love it forever.

Superior assistance to clients

Is there a magic formula for having satisfied clients? Providing outstanding customer service will usually be enough. Research from HubSpot shows that when consumers are satisfied with a company's customer service, 93% are likelier to do business with that company again. Developers of apps don't give it enough attention even though it's a crucial part of the marketing sector.

Also, because of the terrible customer service, 52% of consumers will just remove the app from their devices. Customers will be happy to go out of their way to give your app a positive rating if you provide excellent customer care. Your app's download count will naturally rise in the presence of a sizable number of positive reviews.

Quickness

Successful app also has to be fast. Users hate waiting. One of the most annoying things about using apps is waiting for them to load. So, these users move on to something else to better use their time.

Following proper testing procedures and steps before releasing your app to the public is essential to guarantee that its speed will not be compromised. Plus, the performance shouldn't change after you get the updates.

Push notification

You want people to keep buying from your app, so you focus on keeping them as users. Plus, it won't take place if they disregard opening your app. Push notifications are one of the most crucial aspects of the app. It makes your consumers want to launch the program and do certain activities with its enticing words.

A user may more easily see push notifications. Plus, unlike emails, it won't be in the spam folder. The possibilities for user engagement are expanded when it includes both text and visuals.

Offline functionality

You probably don't want your newly launched app to rely only on network connectivity. Customers can't engage with your brand if they can't access the internet. Because of this, it is crucial to include as many offline features within your app as possible. Of course, you should strike a balance between this and concerns about data theft and security. 

Minimizing battery life 

Conclusion

Mobile applications have been instrumental in driving the digital revolution, offering businesses unparalleled growth prospects. However, launching an app shouldn't be a mere formality. Prioritize equipping it with the requisite technology and features with the help of cross platform mobile app development agency like Shiv Technolabs to leverage its potential truly.