When launching an online store, you need to choose the right eCommerce platform to suit your business needs. Magento is a popular eCommerce platform that lets you make the most of your digital store with advanced functionalities.
As per Statista, Magento holds a market share of 25% in the UK alone. Salesforce and Shopify follow it under the category of most popular eCommerce platforms. Magento has various out-of-the-box eCommerce features, making it a popular choice for launching digital stores.
Is Magento still Relevant in 2023?
Yes, launched in 2008, Magento has never looked back in terms of popularity and performance. It is a PHP-powered eCommerce platform that offers vital features for developing successful ecommerce stores.
Helly Hansen, Cox & Cox, Sigma Beauty, and Olympus are some leading global brands that trust Magento in 2023. The following statistics showcase how Magento is a popular option for eCommerce businesses in 2023.
- There are 267K+ Magento 1 & 2 stores live on the internet.
- It has a global share of 2.56% in ecommerce-platform market
- Magento is the leading platform in the UK and many European nations.
- Global brands like Ford Accessories, Bulgari, Coca-Cola, etc., trust Magento stores.
The above stats prove why you should choose a Magento agency for eCommerce development. However, if you are unsure, read further to find out why.
7 Reasons Why Online Businesses Choose Magento in 2023
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Open Source & Completely Customisable
The Magento eCommerce platform is entirely open-source. It facilitates businesses to have extensive levels of customisation in their digital store. You can optimise and control the look and feel of the online stores efficiently. Moreover, being open-source makes it free to use. The Magento Community Edition is totally free to use and allows anyone with coding expertise to build successful digital stores in less time.
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Create a Store With High Visibility over the SERPs
A digital store that is not visible online fails to reach users. The result is store failure and wastage of resources. Magento understands the significance of visibility over the search engine result pages and powers digital stores with SEO-centric functions. An eCommerce developer can customize various SEO features like URLs, Site Maps, Meta Tags, and more.
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Develops a High-Speed eCommerce Store
Slow-loading sites and web apps are the shortcut to bad user experience and failed business. Users click on competitors and shops from other sites when a page fails to load faster. As per Statista, as much as 50% of users expect a site to load within three seconds.
Magento powers your online store with high loading speed. Online shoppers find it easy to click and view several items with ease. As the store does not suffer from performance issues, shoppers are hooked on your store with a high user experience.
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Several Third-Party Integrations
Based on the growth of your business, you need several new features & capabilities on the digital stores. Thanks to the Magento ecommerce platform, you can access several handy third-party extensions. Whether you need additional payment gateways, an automated accounting system, or upgraded inventory management, the ecommerce platform offers all of it with third-party integrations.
So, you do not have to wait days to upgrade your store with new functional capabilities. Just a few integrations and your store is ready with upgraded ecommerce features. For example, integrating inventory management extension allows a business to handle stock management, scanning/barcoding, inventory forecasting, and more.
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Mobile-Ready Stores
Everyone enjoys online shopping via mobile devices. For example, 69% of users in the UK shop online via smartphones. At the same time, another 32% prefer tablets for online shopping.
There's a buzz among online shoppers to use smartphones while shopping. It's vital to have digital stores that load perfectly over various devices like smartphones, laptops, and tablets. With Magento, you get screen-responsive digital stores that load perfectly over mobile devices. This provides online shoppers with a hassle-free user experience.
Moreover, with Magento PWA development, you will have a store that can leverage push notifications, native mobile performance, and more. Online shoppers hardly find any difference between native mobile apps and your Magento store. Ultimately you get hold of high-converting stores that build brand values for your business.
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Access a Well-Secured Store
What happens when you land in a digital store that lacks a standard security level? Google notifies you about its lack of security, and you return back to go with the alternatives. This is more critical in sites that involve financial transactions. Web visitors need more security and performance to trust a site for shopping.
Using Adobe Commerce for your online store provides you with standard security features. The platform leverages best security practices and provides you with real-time updates about store security. You can also access advanced security features like two-factor authentication, reCAPTCHA, scheduled security scans, and more.
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Everything Under One Roof
It's essential to have a web store that allows shoppers with standard eCommerce features and high-speed performance. Building such a store requires access to several advanced themes, development tools, and more. Magento stores have access to all the necessary features under one platform.
Here's all you get with Magento:
- Open source allows greater flexibility in customization
- Several theme designs are available in the eCommerce platform that can be customized to suit different business industries.
- The platform offers high-speed performance.
- Access to mobile-responsive themes
- Third-party integration allows you to enhance eCommerce functionalities.
- High focus on the security of the eCommerce store
- Access to custom reporting and analytics tool
- Mature community support available for building high-quality stores
Wrapping Up
Magento is the right platform to launch an eCommerce business for many different industries. So, not only in 2023, but the Magento platform is secured for another decade, if not more. Magento stores are successful because they provide a good user experience to web shoppers.
It is open-source, so developers can easily customise the store for the integration of brand values. Lack of brand values in the eCommerce store leads to credibility issues and affects business sales. An eCommerce design agency helps you create Magento stores with brand value integration.
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