Web banners are as important as traditional banners. A web banner can serve for different purposes. It can be used as social media covers, can be used as a post, can be used in digital media as well as in websites. Thus, it is important to know the basics before you dive into the course of web banner design.
This is why I have prepared a compilation of 7 things to know before you start engaging in web banner designs. Keep reading the article to know it all.
1. Choose color wisely
First thing first, decide on the colors that you are going to use for the banner. Choosing the background color wisely is a critical factor as it will be determining the overall look and feel of the web banner.
Usually, web banner designers choose colors based on the branding of the company or the entire theme of the banner. So, if you are doing that by yourself then make sure to understand the theme of the banner, while keeping the branding of your company under consideration. Or you can take assistance from a web banner designer.
2. Choose readable fonts
Readability is one of the primary criterion when the matter is to attract audience. For making sure that the content of your web banner is readable enough, you need to choose simpler fonts. Professional web banner designers always go for fonts that are non-cursive and looks formal. So, you need to do the same.
3. Go for a simpler design
Avoid opting for complicated and complex designs, as it can end up destroying the purpose of your web banner. Choosing simple, eye-pleasing designs that convey your message appropriately is what always done by the professional web banner designers.
4. Add animation
Adding animation is a great way of making sure that your audience don’t find the web banner boring. It can be a simple text transition or changing images, or anything else that is conscious and easy to follow.
You can also consult with a professional web banner designer and get an idea how to do it.
5. Use appropriate images
Using images is important but if you are using incorrect images then it can ruin the web banner drastically. Get to know the purpose of your banner properly before starting with the design and use images that accurately convey your messages. Web banner designers create those images themselves, since not everything can be found in the internet.
However, if you are unable to do the same, you can take help from free tools that offer various illustrations with an array of different colors.
6. Keep the banner size in consideration
Knowing what size your banner is going to be is a must. if you end up creating banners of wrong size then it will be of no use. Thus, know the size of the banner before starting with the design and design everything considering the border, margin etc.
7. Use buttons
Last but not least, use buttons. Using buttons like “know more”, “read more”, “contact us” serve as an effective call-to-action strategy. But placing the button wisely is important.
Avoid placing these buttons right in the middle of the banners. Rather place those in a corner or right where your content ends. The buttons will be effective enough for your audience to follow.
Bonus: Hire a professional web banner designer
At the end, I will suggest you hire a web banner designer for saving both your time and effort. Web banner designers can easily create such high-quality web banners within a few minutes. Hence, it is always a better choice to hire professionals to do the work for you in a short span of time.
There are affordable web banner designing service, such as ALSOFT’s banner design service, available that you can opt for even if you are a start-up owner or a freelancer. So, opting for those can be helpful when you need to design a web banner as well as save your money.
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