Email deliverability is the ability of your emails to reach your subscribers’ inboxes. This can be impacted by a number of factors, including subscriber engagement and sender reputation.
Keeping your email deliverability at an optimal level can help ensure that your emails are seen and read by your audience. Here are 7 tips to improve your gmail email deliverability.
1. Send emails at the right time.
Email marketing is a powerful tool that can help you boost your sales and increase user engagement. But it’s important to make sure you’re sending emails at the right time.
For example, it’s best to send emails in the morning or early afternoon when people are most likely to check their inboxes. It’s also important to avoid sending too many emails in a short period of time, as this can cause people to consider your email spam and may result in lower open rates.
According to research, Tuesdays and Thursdays are the best days to send emails. But this is only true for some audiences, so it’s important to test different send times to see what works best for your audience.
2. Don’t overdo it.
Email deliverability is an essential element of a successful email marketing campaign. It ensures that your emails reach the inbox, rather than being relegated to the spam folder, and allows for improved engagement and conversions. However, there are a few things that every sender should keep in mind to maintain good email deliverability.
These practices include avoiding spammy content, ensuring that your email headers and body aren’t cluttered with keywords or images, keeping the text to image ratio at a maximum of 80:20, and not sending emails too often. In addition, you should make sure that your email campaigns aren’t characterized by sudden or large spikes in volume, as this can trigger spam filters.
Other best practices include ensuring that your reverse DNS and DMARC records are set up correctly, regularly cleaning your email list, personalizing emails for recipients, and monitoring key metrics like bounce rates and spam complaints.
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3. Make sure your emails aren’t spammy.
If an email looks like spam, Gmail may flag it as spam or move it to the Spam folder. This is why it’s important to keep your emails clean and free of spam trigger words, limited use of UPPERCASE and exclamation marks, and simple formatting.
In addition, it’s also important to avoid oversaturating your subscribers’ inboxes. Doing so can negatively impact your deliverability and cause your emails to be labelled as spam.
To avoid oversaturating your subscribers’ inboxes, it’s best to send your emails at a steady rate over time instead of sending them in bursts. Doing so will help you maintain good deliverability and avoid being blocked by Gmail for surpassing their daily email-sending limit. It will also help you establish a consistent sending pattern and build trust with your audience.
4. Don’t oversaturate your subscribers’ inboxes.
Gmail is one of the strictest email filters around, so it’s crucial to have a good deliverability strategy in place to ensure your emails reach your audience. This includes making sure that your subscribers are opted-in and you have the correct authentication processes in place. This will help to keep your email reputation high and prevent your emails from being marked as spam or blocked.
It’s also important to make sure that your emails are relevant. This means using segmentation and ensuring that your emails are relevant to the interests of your audience. This will help to avoid getting your emails sent to the promotions tab and will also improve engagement rates.
Finally, it’s important to keep your email list clean by removing inactive subscribers and verifying addresses regularly. This will help to improve email deliverability and ensure that your emails reach your recipients’ Primary inboxes.
5. Make sure your emails are relevant.
Email deliverability is a critical component of successful email marketing. If your emails are getting filtered into spam folders or blocked, then you’re missing out on critical engagement opportunities with your audience.
Segmenting your email list and sending relevant content to your target audience will help improve your deliverability. This will result in more engagement, less spam complaints, and ultimately increase your overall ROI.
Make sure that your emails are relevant to your subscribers’ interests and needs, and be sure to add an easy unsubscribe button. This will make it easier for your recipients to opt out of receiving emails that aren’t relevant to them, which will decrease the number of spam complaints you receive and help your deliverability. This will also prevent you from wasting your time and resources on campaigns that won’t resonate with your audience.
6. Make sure your emails are easy to read.
If your emails contain lots of spelling & grammatical errors, spam filters might elect to send them straight to the junk folder. This is because spammers tend to make these errors by design, in order to trick recipients into thinking their email is authentic.
To avoid this, it’s important to proofread your emails before sending them out. This ensures that your messages are clear & easy to read, and also makes them more likely to be accepted by Gmail’s filters.
Additionally, you can help to improve your deliverability by using a reputable email service provider, implementing SPF & DMARC records, and regularly cleaning your subscriber list. This will help to maintain a good sender reputation and increase your chances of landing in the primary inbox.
7. Make sure your emails are from a real person.
Email deliverability testing is an important first step to ensuring that your email campaigns reach the inboxes of your recipients. It identifies potential obstacles that could hinder your emails, and allows you to make adjustments accordingly.
Another important factor in email deliverability is making sure that your emails are from a real person. If your emails are from a fake or unknown sender, they may be flagged as spam or diverted to the junk folder.
Additionally, it’s important to ensure that your recipients can easily unsubscribe from your email list. This will help prevent them from being marked as spam by Gmail and will ultimately improve your deliverability. To do so, simply make sure that your subscribers can easily opt-out from your email list by using an easy-to-use unsubscribe button.
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