Previously, Facebook stood as a prominent platform for E-commerce marketing. However, Amazon ads have now overtaken this position, with a staggering 12 million products sold. This shift highlights that Amazon ads are becoming the prime choice for advertising.
A global audience of over 197 million people accesses Amazon monthly, underscoring its growing influence. Furthermore, Amazon has earned such credibility that 9 out of 10 consumers use it to compare prices.
Why should you invest in Amazon Ads?
Investing in Amazon ads offers access to a ready-to-buy audience, a significant advantage. Your ads not only raise product awareness but also secure vital placements when users are ready to make a purchase, substantially boosting the likelihood of sales. Moreover, Amazon ads carry a credibility factor. With nearly all consumers trusting Amazon, reviews and ratings heavily influence buying choices. Today, 84% of shoppers rely on online reviews, highlighting the critical element of trust.
From sponsored product ads to sponsored brand ads and various product display ads, Amazon provides an array of ad types for experimentation. This enables you to fine-tune your marketing mix and increase sales. Additionally, Amazon ads target users based on keywords rather than audience metrics, ensuring your ads reach the right audience.
To achieve substantial revenue from your ads, meticulous structuring and optimization of your Amazon account are essential. Failure to do so could result in high ACOS (Advertising Cost of Sales) and low sales. Many mistakes contribute to such an outcome. Let's delve into a comprehensive analysis of each one:
- Excessive Keywords in One Ad Group: Avoid overcrowding ad groups with too many keywords. Optimal keyword numbers per ad group are 8-10, ensuring keywords are adequately triggered.
- Skipping A/B Testing: Regular A/B testing is crucial for optimizing ad campaigns. It aids in identifying underperforming elements and making necessary adjustments.
- Ignoring Reports: Regularly monitor reports to keep your ACOS in check and identify areas for improvement.
- Mixing Different Products in the Same Ad Group: Separate ad groups for distinct products enhance relevance and customer interest.
- Setting Excessively High Bids: Avoid overspending by assessing ad position, impression share, and budget allocation accurately.
- Poor Account Structuring: Proper structuring, involving categorizing keywords and products into separate ad groups, enhances brand credibility and positioning.
- Neglecting Negative Keywords: Implement negative keywords to prevent ad triggers for irrelevant queries, saving budget and enhancing relevancy.
At EvenDigit, we offer expertise in refining your PPC ads account and rectifying common Amazon Ads mistakes. With a team of over 40 professionals and a 97% success rate across 657 clients, we've secured 250,257 PPC leads within a US$ 3,543,726.05 budget. Our success translates to 13,491 monthly orders in various domains, including PPC, from our website. If you seek effective adjustments to your PPC strategy or wish to switch from your current agency, EvenDigit is here to help you grow your business.
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