As the world shifts past COVID-19 scenarios, therehas been massive growth and interest in the ecommerce ecosystem. According toStatista, almost 20% of all global sales are ecommerce-based.
If you want your online store to thrive, make sure to use the best ecommerce SEO tools and practices, which include both on-page and off-page SEO techniques, as well as keyword research, link building, and many more. Thankfully, instead of doing it all alone, you can work with a reliable ecommerce SEO company in India to drive credible traffic to your ecommerce site and manage different aspects of your campaign.
We have rounded up some of the best ecommerce SEO tools (both free and paid options) to better understand and boost your performance.
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Ahrefs
Ahrefs tops our list, an amazing ecommerce SEO tool that aids in keyword research, competitor analysis, link building, and more. It is a remarkable and easy-to-use tool that conducts a comprehensive SEO audit of your ecommerce site.
It is capable of everything you can imagine, from recognizing broken links to finding out where your posts rank. It gives you a clear idea of where your site ranks and how far you have to reach. You can also use this to conduct a thorough backlink analysis and find pages that link to your competitor to know how your online platform is performing.
Key Features:
- Track key metrics
- Content Explorer to compare your site’s connect with others
- Compare site performance
- All-inclusive ecommerce SEO tool
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Google Search Console
Google Search Console is a popular tool for measuring your website’s search traffic and obtaining a comprehensive report on metrics and performance. It can also help you submit sitemaps and individual URLs for crawling and indexing on search engines.
It gives you detailed reports on how Google perceives your website and what other steps you can take to improve your campaign. If you face any serious issues, you can use this fantastic tool to determine and fix them.
Key Features:
- Owned by Google
- A must-have tool for ecommerce SEO marketers
- Great for tracking and optimizing your site
- Provide detailed performance data and insights
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KWFinder
If you are looking for a way to find trending keywords, KWFinder is all that you need. As the name describes, KWFinder is an excellent tool you can use to quickly research different and trending sets of keywords for any market niche.
It has a clean and efficient user interface that presents all the information at your fingertips. If you want feedback that is fairly basic and gives you adequate actionable insights, consider KWFinder.
Key Features:
- Simple interface
- Suitable for evaluating SERP competition strength
- Affordable and reliable
- Intuitive dashboard
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SEMRush
SEMRush comes in a similar category as KWFinder and Ahrefs. This tool is quite useful for optimizing your store and conversion rate. It gives you comprehensive information to identify which posts rank higher and which ones need to be enhanced.
It is great for keyword research, especially PPC keywords. It has the ability for both on-page and off-page SEO, and you can use it to identify relevant keywords.
Key Features:
- Position tracking tool
- Details reports for discovering competitors
- Seamless integration for Google Data Studio
- Hyper-targeting via ZIP codes
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Google Analytics
Google Analytics is designed to offer a real-time overview of the number of people using your site and tells you how they interact with it. On top of it, it is free to use and widely appreciated for its user-friendly interface and multiple views set up.
If you want your ecommerce store to rank higher on Google, the primary step is to understand how to track your traffic carefully. Analytics serves as a fantastic way to do just that.
Key Features:
- Simple interface
- Real-time reports
- Set up multiple views
- Available for free
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Ubersuggest
If you are seeking a free and useful ecommerce SEO tool, consider Ubersuggest. This fabulous tool was made by Neil Patel and provides plenty of ideas to optimize the content on your site. It encompasses various robust features, such as keyword ideas section that can help you obtain long-tail versions of a simple keyword.
It also gives you detailed SERP overviews and content ideas so you get a better idea of how you and your competitors are performing. It is a great tool for SEO audits as well, giving you comprehensive information on organic monthly traffic and keywords.
Key Features:
- Reliable data and analysis
- Updated regularly
- Convenient and easy-to-use tool
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Screaming Frog
Another on our list of ecommerce SEO tools include Screaming Frog, designed to help analyze your SEO strategy. This amazing tool allows you to analyze your site's SEO to make further necessary improvements and yield outstanding results.
It crawls your site to figure out different aspects of your SEO in order to understand areas of enhancement. It can help you find broken links, generate XML sitemaps, analyze title tags and meta descriptions, and discover duplicate content.
Key Features:
- Unlimited list mode
- Crawl path reports
- AJAX crawling
- SERP mode
- Visualize site architecture
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Moz Pro
If you wish to go one step further with Moz, consider using Moz Pro. It is the top ecommerce SEO tool you can use to monitor your SEO performance. It gives you access to various research tools and resources to better understand SEO and inbound marketing.
It comes with a 30-day free trial and is quite useful if you need to run campaigns to promote your seasonal products. It helps you track and find keywords, seek link-building opportunities, and analyze competitors’ page metrics.
Wrapping Up
Since ecommerce SEO is a matter of huge commitment, you can rely on the ecommerce SEO tools listed above to make your marketing campaign successful. These tools give you a plethora of benefits, including more accurate reporting, identifying content gaps and keywords, and creating a proven content strategy.
You can acquire ecommerce SEO services to optimize your SEO campaigns and drive more qualified traffic and sales. SEO for ecommerce address the first hurdle – getting people to your site.
If you aren’t using any of the tools, now might be the best time to invest so that you can improve your ecommerce site’s performance.
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