9 Best Programmatic Advertising Platforms to Use in 2023

Programmatic advertising has become a vital part of the digital advertising ecosystem in recent years. It allows advertisers to automate the process of buying and selling ad inventory in real-time, based on data-driven insights. This has revolutionized the way digital advertising is done, making it more efficient, cost-effective, and targeted. In this article, we’ll look at the 12 best programmatic advertising platforms to use in 2023.

1. Google Ads

Google Ads is one of the most popular programmatic advertising platforms in the world. It offers a range of ad formats, including search ads, display ads, video ads, and app ads. With its sophisticated targeting options and real-time bidding system, Google Ads is an excellent choice for businesses of all sizes.

1. Facebook Ads

Facebook Ads is another powerful programmatic advertising platform that allows advertisers to reach a massive audience of over 2.8 billion monthly active users. It offers a range of ad formats, including image ads, video ads, carousel ads, and more. With its precise targeting options, Facebook Ads is an excellent choice for businesses looking to reach specific demographics or interests.

1. Amazon Advertising

Amazon Advertising is a programmatic advertising platform that allows advertisers to reach customers on Amazon’s retail site and across its advertising network. It offers a range of ad formats, including sponsored products, sponsored brands, and sponsored display ads. With its powerful targeting options and access to Amazon’s vast customer base, Amazon Advertising is an excellent choice for businesses looking to sell products online.

1. Verizon Media

Verizon Media is a programmatic advertising platform that allows advertisers to reach a wide range of audiences across its properties, including Yahoo, AOL, and Verizon’s mobile network. It offers a range of ad formats, including display ads, video ads, native ads, and more. With its advanced targeting options and access to high-quality inventory, Verizon Media is an excellent choice for advertisers looking to reach a large audience.

1. The Trade Desk

The Trade Desk is a programmatic advertising platform that allows advertisers to buy and manage display, video, and native ads across a range of devices and channels. It offers advanced targeting options, including contextual targeting, lookalike targeting, and more. With its powerful reporting and optimization features, The Trade Desk is an excellent choice for advertisers looking to maximize their ROI.

1. AppNexus

AppNexus is a programmatic advertising platform that allows advertisers to buy and sell display, video, and native ads across a range of devices and channels. It offers advanced targeting options, including demographic targeting, geographic targeting, and more. With its real-time bidding system and access to high-quality inventory, AppNexus is an excellent choice for advertisers looking to reach a large audience.

1. Adobe Advertising Cloud

Adobe Advertising Cloud is a programmatic advertising platform that allows advertisers to buy and manage display, video, and native ads across a range of devices and channels. It offers advanced targeting options, including first-party data targeting, audience targeting, and more. With its integration with Adobe Analytics and Adobe Experience Cloud, Adobe Advertising Cloud is an excellent choice for advertisers looking to optimize their ad campaigns.

1. AdRoll

AdRoll is a programmatic advertising platform that allows advertisers to buy and manage display, video, and native ads across a range of devices and channels. It offers advanced targeting options, including behavioral targeting, retargeting, and more. With its easy-to-use interface and powerful reporting features, AdRoll is an excellent choice for small and medium-sized businesses.

1. MediaMath

MediaMath is a programmatic advertising platform that allows advertisers to buy and manage display, video, and native ads across a range of devices and channels. It offers advanced targeting options, including lookalike targeting, retargeting, and more. With its powerful Regenerate response.