Introduction
Email marketing is an essential part of any K12 school email List marketing strategy. It's not a replacement for other forms of marketing that schools do, like social media and paid search advertising, but it is a really good way to get your message in front of people who are likely to be interested in your offer. If you're just starting with email marketing for your school, this post will give you some helpful tips for getting started on the right foot!
Email marketing tips for schools.
Email marketing is essential for any school marketing campaign. It's a great way to reach out to your audience, whether parents or teachers, and it can be used effectively in different areas of your outreach.
There are many platforms to choose from when you start working on creating an email marketing campaign—if you've never done this before, we recommend Mailchimp because it provides an easy setup and has a simple interface that makes it easy for anyone to use. Good Testing is a necessary evil of email marketing; make sure you monitor your bounce rate and always make sure to remove old bouncing emails from the list (and notify them).
There are several email marketing platforms.
There are several email marketing platforms. Mailchimp is one of the most popular, but it's not necessarily the best option for every K12 school.
Constant Contact and Aweber are also well-known email marketing platforms that can be used by educational institutions to send out newsletters or notifications to parents and students. They also have a range of pricing plans, depending on what type of emails you want to send out and how often.
Good Testing is a necessary evil of email marketing.
The most important thing to remember when you're testing is that it's all about the results. You can't just do something and see what happens because you won't know if it was a fluke or if it hurt your campaign.
Statistical significance is a statistical concept that determines whether or not it's safe to make conclusions from data in an experiment. It defines how likely any observed difference between two groups could be due to random chance rather than actual differences between the groups being compared (source). In other words, if your test has a low enough p-value, then you are confident that the results are real and not just due to chance.
The rule of thumb for statistical significance depends on what type of test you're running – but generally speaking, anything over 0.05 is considered significant (Source). A p-value higher than 0.05 means there isn't enough evidence for us to conclude anything about our hypothesis based on this sample size because of how much variation there was between our two groups (and thus how much confidence we can have in our conclusion).
Monitor your bounce rate, and always make sure to remove old bouncing emails.
Bouncing emails are a sign that your email list is getting old, so you need to clean it up from time to time. You don't want to send spam, and if you don't remove old bouncing emails, you will get blacklisted by ISPs (Internet Service Providers).
Make the most out of the preview text.
The preview text is the first thing people see when they open your email, so it's important that you make it count. If this text doesn't hook them, they won't read further, and you'll lose out on an opportunity to show off why your company or organization is great.
Make sure to keep the preview text short and sweet—it should be no more than 90 characters long (including spaces). The ideal length varies depending on where you are sending your emails; if you're using MailChimp, its default character limit is 60 characters. If possible, try sending test messages using different preview texts to see which ones are most effective at enticing readers into opening the email and clicking through to whatever content awaits them.
While we recommend using different previews for each piece of content in a series (like tips for teachers or parents), don't go overboard with unique previews just because you can! If possible, use one or two lines from each tip as a way of connecting all nine pieces together without making recipients feel like they've already been bombarded by nine separate emails promising only one thing: more tips!
Make sure you are compliant with GDPR.
While regulations vary from country to country, the European Union (EU) has put in place a framework for data protection and privacy that will soon be known as the General Data Protection Regulation. This regulation is set to go into effect on May 25th, 2018, and it applies to all companies processing the personal data of EU citizens, no matter where they are located.
With this information in mind, here are some best practices you can follow when creating email marketing campaigns:
- Don't send emails where your contacts aren't sure whether they want them or not. For example, if someone hasn't opened your email for six months but still gave you permission to contact them via email before then (such as when signing up for your service), make sure that you only send an occasional invitation or special offer out at most every other week so that they don't feel bombarded with spammy messages from you.
Recognize spam triggers, like red fonts and all caps, and avoid them like the plague.
To avoid being flagged as spam, make sure you:
- Use a clean and simple design. Don't use red fonts or all caps.
- Avoid graphics with red fonts or all caps.
- Use a professional email address that looks like this: [email protected] Instead of [email protected], which can look like spam to your users' eyes!
- Include some basic info in your signature line—a name, phone number, and link to your site are all good things to include here!
Know your audience and segment it if you can.
It's important to remember that you are not just sending emails to a list of random people. You are sending emails to individuals who will be interested in what you have to say. So, the first step is knowing your audience and segmenting it if you can.
Segmentation helps you reach the right audience with the right message, so it's a great way for marketers to get more out of email marketing campaigns. For example, when I run an email campaign for my clients (I'm an internet marketer), we set up multiple lists based on demographics and interests so that when I send them an email about a new product we're launching or something else related specifically to their interests, they'll see it as relevant content rather than junk mail thrown into their inboxes by some unknown sender who wants money from them!
Develop an email calendar and stick to it!
This is one of the most important things to do when you're planning out your email marketing strategy. It will help you develop a schedule for sending emails and make sure that you don't miss any deadlines.
You can use a tool like Google Calendar or Trello to set up an easy-to-read calendar that shows when each email campaign should be sent out. Then, if you have multiple people working on your school website or blog, they will be able to see how often they need to write new posts so that everything stays consistent across all platforms (and doesn't feel like there are too many different voices).
A clean email list is a happy email list! Unsubscribes happen, but keep it low by listening to your audience and giving them what they want.
Unsubscribes are a good thing. The more you listen to your audience and give them what they want, the more the unsubscribe rate will go down. With GDPR coming up in May, it's important that you have a clean email list.
It's not just about keeping your unsubscribe rate low, though — if someone has opted out of receiving emails from you, why keep them on your list? When it comes time for sending out another campaign (or even worse, if something goes wrong and they accidentally get an email anyways), these unwanted subscribers can cause problems with deliverability rates that could impact the success of future campaigns or result in even more lost revenue from those who do want to receive updates from you but are unable to because of poor marketing tactics like spam triggers like red fonts or all caps text (which can make it look like spam).
Email marketing is essential in any school marketing campaign.
Email marketing is essential in any school marketing campaign. In fact, it's one of the best ways to get in contact with your audience and deliver content that is relevant to them.
It can also be used for many different things:
- Email blasts are a great way to promote upcoming events or updates about changes at your school, like new curricula or hours of operation.
- A weekly newsletter will keep parents up-to-date on everything happening within their child's classroom(s).
- Rewards programs can increase retention by encouraging families with kids enrolled at your school to enroll their younger siblings as well!
Conclusion
Email marketing is an essential part of any school's marketing strategy. However, it is important to remember that you need to test different things and look at the results before deciding on a strategy. This will ensure that your email campaigns are successful and produce the desired results.
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