Whether you are an e-commerce brand, a B2B firm, or another form of organization, your website is most often the first impression many prospective buyers get of your company. As a result, it is critical that your website matches your brand's image while also providing users with a good and useful user experience. A website redesign is one approach to establish a new site to promote a new marketing campaign, update an existing site with the most recent web standards, or provide visitors with a more fluid site navigation experience. A redesign may also assist you in addressing issues with your online presence, such as confused navigation or broken links.
We've put up this comprehensive guide on getting started with website makeover.
Examine your present website
Before you proceed with your makeover, you must first grasp the present status of your website. What you don't grasp can't be improved. This stage may seem time-consuming, but it's critical to be as detailed as possible while reviewing your present digital presence. It will assist you in determining which concerns your redesign should solve.
Begin by reviewing your digital metrics. Analyzing your website's traffic can provide you with a better knowledge of your visitors and what they want to achieve with their visit. You may also use Google's free website health check to obtain a more detailed assessment on your site's health, broken links, and other issues.
Emblem of an imagined cloud
See an example of a UX Audit created by Imaginary Cloud.
It's also critical to examine your website from the standpoint of a genuine user to see what they encounter. You may do so by doing a UX audit.
What exactly is a UX Audit?
A UX audit is an investigation or analysis of the user experience of a digital product. An excellent audit can find even the slightly less-than-perfect aspects of a product as well as prospective faults that might hinder or harm performance. This method may result in increased client happiness, engagement, and conversions.
It is done at Imaginary Cloud at a growth stage when you will be able to get insights into where users are experiencing difficulty and which features are functioning or not. A UX Audit is a three-step process that includes research, assessment, and implementation.
1. Conduct research
This stage takes into account consumers, products, corporate objectives, and key performance indicators (KPIs). The goal of evaluating user profiles and motivations is to have a better understanding of the product idea, value proposition, use, and product user profiles, feedback, and motivations. Design patterns and industrial technology research assist current companies in using their skills and experience to distinguish your product/design.
2. Assessment
The product should assist users in achieving their objectives, and a worthwhile and pleasant product will increase business. UX heuristics assess the usability of a product and define its needs.
The "problem impact" and "suggestion effort" are measured in the UX Audit report. These UX Audit report ratings do not represent a precise percentage of effect on KPI targets. Nonetheless, they may assist project managers in determining how to effectively execute suggestions. These indicators are used by the "Issue Score" to produce cost-effective suggestions.
3. Implementation
We'll baseline the style guide throughout execution to ensure visual interface components are consistent and cohesive. "Issue Score" will prioritize the suggestions gathered in order to execute fast wins. Audits of information graphics are critical for communicating methods to enhance digital goods.
These audits offer various advantages, including increased conversions, reduced redundancy, and time and money savings. They are advantageous since they are simpler items that enhance conversions and give a better customer experience.
Why should you redesign?
While a website makeover may seem to be a massive job, it all boils down to one question: does your website match your company objectives? If not, it's time to start thinking about a makeover. This is particularly true if your website was designed using an outdated web development technology that may not scale effectively as your company expands.
While revamping your site may seem to be a costly and time-consuming undertaking, especially if you're starting from scratch, it will pay rewards in the long run by assisting you in meeting your company objectives. There are several reasons why you should establish a new website rather than revamp an old one. The most prevalent causes for a website makeover are as follows:
Your website has become obsolete - You may have established your website some years ago, when web design service standards and best practices were very different. As new technologies develop, so do new best practices for website design and coding. You may have a website that employs an outdated programming language or a design that no longer appeals to prospective clients.
Your website is failing to satisfy your company objectives - Your website is the backbone of your whole organization; if it isn't serving your business objectives, it's time to consider a redesign. There might be a variety of reasons why your site isn't fulfilling your goals, such as obsolete content, navigation flaws, or a poor user experience.
You wish to enhance the user experience of your website - If your site has certain navigation concerns that may be resolved quickly, you may want to explore revamping. A website makeover, for example, might assist fix these and other difficulties if you have numerous layers of navigation that are difficult to understand.
If you're going to start a new marketing campaign and want your website to reflect a fresh and current style, a website makeover is a perfect option.
You want to maintain your website up to date with the newest technology - this way, you can increase the performance of your online and mobile applications and get better results.
You wish to redesign your website to be more responsive - Web design changes throughout time and in response to user behavior. Your website may be obsolete, using ancient software, a non-mobile backend system, and so on, necessitating a total makeover. Because mobile searches are increasing, you must make your website mobile-friendly.
Plan the overhaul of your website
After determining that your website may benefit from a makeover, the following step is to prepare for the redesign process. It entails collaborating with internal stakeholders to define your business objectives for the redesign and what success looks like for your organization. Once you've settled on your goals, you should define them as thoroughly as possible. This will assist you in staying on track during the website makeover process.
To satisfy expectations, keep your stakeholders informed throughout the process. Because your website makeover will most likely comprise several activities, defining a timetable for each activity is critical. This will help you stay on track and understand when each stage of the redesign process must be completed.
Website redesign types
There are many kinds of website redesigns, including the following:
Redesign with minimum modifications - While the redesign will include a new appearance and updated technology, the majority of the structure from your present site will remain.
Big modifications to your website - This form of redesign will make significant changes to your website, such as modifying the structure and adding new content. You will create a new site from the ground up, but it will be a carbon copy of your present site.
Extension of an existing site - This makeover will enhance your present site with additional features and functionality.
Launch of a fully new website - This is when you start from the ground up and create a whole new website.
Conclusion
Finally, here are five of the most typical web design agency and digital marketing agency blunders made by home companies. By avoiding these traps, you may put your company up for success from the start. If you need assistance getting started with BrainSol Technologies, contact expert web designers that can assist you in creating an effective and appealing website.
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