A cultural history of fashion’s favorite shade: Only black is the new black

A cultural history of fashion’s favorite shade: Only black is the new black
6 min read
30 August 2022

The Time's Up group Time's Up encouraged all actresses and actors who will walk on the Golden Globes red carpet to dress in a gesture that showed solidarity against the discrimination against women in Hollywood as well as other workplaces, it was clear that the color they requested them to dress in was black. On January. 30 some women from Congress US Congress followed their example, donning black for the state of the union speech by President Trump who has been accused by a number of women of sexual harassment.

There's nothing in black that is inherently symbolic of protest, but in reality, none of the other shades could have sent such a clear an message. There's a reason why country music legend Johnny Cash also chose to wear black as a way of reminding Americans of the daily injustices that they face.

Black clothes have an unquestionable strength. Contrary to red and green which are specific spectrums of light, the black color isn't really an actual color. It's what we experience as an object absorbs the entire spectrum of visible light which puts it in a class by itself. Its unique darkness offers a unique power of sight and its flexibility has been a long-standing openness for interpretations by many groups who have taken it up. Black is a symbol of seriousness and dedication like the black worn by religious organizations. It can also be sinister, or rebellious, such as the black cloaks worn by witches, or those black jackets that biker gangs wear. In various cultures, it is the colour of mourning. However, it could also be the perfect example of elegance and style and eroticism, but it's also charged with elegance.

These characteristics have given black a unique spot in fashion and is a color not seen by anyone else. It is true that the Little Purple Dress is not well-known. "Yellow tie" is not a well-known dress code. Black is"the latest black.

Black is in

There are a myriad of colors and combinations retail stores stock Black is the most well-loved selection. A recent study of over 183,000 gowns sold on the internet in the US Retail technology company Edited found that nearly 38.5 percent of them were shades of black, which makes it the most popular color. About 10.7 percent of dresses were in the second most popular shade that is white.

The current the popularity of black seems to be growing. According to the data of Edited the black dress were in high demand and sold out in much larger amounts in the first weeks of January than they did during the same time last year. Edited did mention Time's Up having an effect but it's not easy to determine exactly what's driving the current trend, as the increase in availability of black clothing on the internet predates the trend. Since the end of the fourth quarter in 2014 until the same period in the year Edited discovered that black clothes for women increased significantly at a range of fashion brands, including 269 percent at Boohoo and 145 percent at Zara and 114 percent at H&M as well as 89 percent in Forever 21.

Katie Smith, the firm's retail analyst and insight director, explained it on the brand "using black in order to make their collections last longer and also draw a larger customer base."

The numbers show the range and longevity that black's aesthetic appeal. It can be used with any complexion, every body kind, and is an ideal option to buy because even if the demand declines, it is never out of fashion.

A history of culture

There's been no official beginning to the recent fashion of black European and American fashion for women. It has always been a symbol of sorrow, going back at least to the time of the ancient Greeks. However, it's also highly coveted for its look. in his work the Story of Black, the critic John Harvey notes that, although the Romans predominantly dyed their clothes to mourn but there are some indications that they valued it for its style. The 16th century was a time when there was a trend for black attire--which was then notoriously costly (pdf)--among Europe's elite and affluent, from Spanish high society in southern Spain, and Dutch traders in northern Europe.

A pivotal turning point in the rise of black began around the turn of the 20th century. This, Harvey writes, is the time when black "came to the center of attention." Its spotlight was all over it in 1926, following the debut of Chanel's famous small black dress.

Prior to this time it was black that was the colour for servants at home as well as those who worked as "shopgirls" who worked on the floors of retail shops. The social norms were beginning to lose their formality trappings. The popularity of sportswear was rising in popularity and hemlines were increasing in height as the younger women in society were moving away from the days of extravagant, restrictive gowns. Shelley Puhak describes in The Atlantic how the upper class embraced the simple fashion of the modern day shopgirl to suit their own needs. "By the mid 1900s, those who wanted to look fashionable and youthful wore small dressy black outfits," the author writes.

When Vogue published an illustration of Chanel's simple useful black outfit on their cover in 1926 labeling the dress "The Ford" of women's clothing, it was a sign of the beginning of a new age in women's clothes. It also portrayed black as sophisticated elegant, stylish, and attractive.

 

In case you have found a mistake in the text, please send a message to the author by selecting the mistake and pressing Ctrl-Enter.
Roshni 23
Joined: 1 year ago
Comments (0)

    No comments yet

You must be logged in to comment.

Sign In / Sign Up