American Advertising Awards

Advertising is bringing interest to an item via paid announcements made by an advertiser. Advertisement is any method of non-personal presentation and promotion of ideas, products, or services. Advertisement is any kind of communication that is usually paid for and meant to inform and/or influence one or more individuals.

What Is Advertising And How To Excel In It

Advertising is simply a method of creating an advertisement that is designed to educate people about something or to convince them to buy, experiment, or try something.

Characteristics of Advertising

1. Paid Form: Advertising is a process that requires an advertiser (also known as a sponsor) to pay to design an advertisement message, purchase advertising media slots and track advertising campaigns.
2. Tool for Promotion: Advertising is a part of the mix of promotion of an organization.
3. One-way communication: Advertising is a one-way communication where brands are able to communicate with customers using various channels.
4. Personal or non-personal: Advertising could be non-personal like radio, television, or newspaper ads, or extremely personal, such as for social media and other ads based on cookies.

Types of Advertising

American Advertising Awards - Advertising activities can be classified into above-the-line, below-the-line, and through-the-line advertising based on their level of penetration.

1. Above-The-Line Ads Include: Actions that are mostly non-targeted and have a large coverage. Examples of above-the-line advertisements are radio, television, and newspaper ads.
2. Below-The-Line Marketing: This is a type of conversion-focused advertising that is targeted at a particular audience. Examples of advertising below the line include billboards, sponsorships, in-store advertisements, etc.
3. Through-The-Line Marketing includes actions that require the utilization of both ATL and BTL strategies at the same time. These strategies are targeted toward branding development and conversions and employ targeted (personalized) advertising strategies. Examples of advertising that is through the line include cookies-based advertisements and digital marketing strategies and so on.

Advertising can also be classified into five kinds based on the type of advertising media used. The types of ads are:

1. Print Advertising: Newspaper, magazines, & brochure advertisements, etc.
2. Radio Broadcast: Television and radio ads.
3. Digital Advertisement: Advertisements are displayed over the internet as well as on digital devices.
4. Brand/Product Integration: Brands and products are featured in entertainment media, such as TV shows and YouTube videos.

Advantages Of Advertising

1. Reduces The Cost Per Unit: The wide appeal of ads increases the demand for the product, which is beneficial to the company since it reaps the benefits of economies of scale.
2. Aids in Building Brands: Advertisements work effectively in branding. Brands that promote are more popular than brands that do not.
3. Helps Launch A New Product: Launching a brand new product is easy if it is supported by an advert.
4. Improves existing customers' confidence in the brand Advertising boosts the confidence of existing customers in the brand since they feel proud when they come across an advert for the brand or product they are using.
5. Helps Reduce Customer Turnover: Strategic advertising for new deals and improved service will help to reduce the number of time customers spend with us.
6. Attracts New Customers: Advertising that is attractive aids the brand to attract new customers while also expanding the company.
7. Helps educate the Customers: Advertising informs the customer about various kinds of products available on the market and educates them about what to be looking for in an appropriate product.
8. You can earn American Advertising Awards by doing advertising.

Disadvantages Of Advertising:

1. Raises The Costs: Advertising is an expense for businesses and adds to the cost of the merchandise. The cost of advertising is ultimate to be paid by the customer.
2. Confuses Buyers: Too many advertisements with similar claims frequently confuse buyers as to what they should buy and if they should purchase the item or not.
3. Is Sometimes Misleading: Some advertisements use smart techniques to trick clients.
4. Only For Big Businesses: Advertising is costly and only large companies are able to afford it. Small businesses are left at a disadvantage compared to big companies that enjoy a monopoly on the market.
5. Encourages The Sale Of Inferior Products: Effective advertisements even result in the sale of products that aren't beneficial for consumers.

Advertising Examples:

American Advertising Awards - We are constantly bombarded by ads. From TVs to mobile phones, we see ads everywhere.

Here Are Some Examples of Ads:

1. Print Advertisements Example:

Jeep's 'See what you want to see' campaign is an excellent illustration of a successful print advertisement.

2. Radio Advertisements Example:

Radio ads attract more attention to the people who are interested and are frequented. Here's an example radio advertisement from Dove.

3. Digital Advertisements Example:

Digital ads are adverts created specifically for the internet and users of digital devices. The principal goal of digital advertisements is to bring traffic to a business's URLs. They can be an image, video, or text-based advertisements.

Digital video ads don't have to be limited to a 30-second or a 50-second slot. A good example of a digital video ad is this one by Airbnb.

Source: https://www.abcbnews.com/american-advertising-awards/