LED video walls are visually stunning and can have a significant impact on an organization, but they require extensive planning before implementation. After all, a video wall can be scaled up to almost any size and shape, so there's plenty of room for experimentation. Aside from that, there are costs, space, power, and positioning to consider, but the extra research is worthwhile because few technologies capture attention like an LED video wall.
WHY SHOULD BUSINESS CONSIDER INVESTING IN AN LED VIDEO WALL?
Video walls can be found in a variety of settings and can display a variety of messages. In short, they are viewed as a compelling option by organizations across a wide range of industries. This is why:
Unrivaled Visual Impact - People are visually oriented, and research shows that out-of-home digital advertising captures and retains their attention for longer periods of time. In most situations, an animated or vividly coloured image stands out, and an LED video wall can deliver those at an impossible-to-miss scale.
Endlessly Versatile - Video walls are a communication tool first and foremost, so no matter what your organization chooses to communicate, a video wall is an ideal medium. An LED video wall is the ideal tool for displaying new menu items, information about an upcoming sale, PR-related media, or directions to a nearby point of interest.
Efficacious And Efficient - Previous display technologies, most notably LCD, used LED lighting, but not to the extent that modern LED video walls do. The LEDs directly provide the image in a modern LED display, resulting in a brighter image.
LEDs are valued for their long life and low energy consumption. They can provide consistent lighting for years before needing to be replaced, and they require little maintenance in the meantime. Furthermore, LED's superior energy efficiency lowers operating costs, which is especially important for displays that are expected to run continuously.
There's a lot to like about LED video walls, but there's also a lot to think about before embarking on a video wall project.
FIVE CONSIDERATIONS WHEN PLANNING AN LED VIDEO WALL PROJECT
LED video walls are massive physical and logistical undertakings, but if your organization is prepared, there should be few surprises.
With Following Questions and Answers You Can Prepare Well:
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What Types Of Displays Will We Require?
LED video walls are available in a variety of configurations, and there is almost certainly a product to meet your specific requirements. To begin, make certain that your video wall uses only commercial grade displays. With their superior heat management, commercial displays are designed to run continuously.
Some LED video walls can be installed outside, while others can be formed into nearly any shape. Samsung's The Wall, for example, can be contoured around corners and even entire buildings. LED video walls no longer have to have the grid-like bezel pattern that was once synonymous with the technology.
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What Will Be The Location Of The Video Wall?
The location of your organization's LED video wall project is an important consideration. The location of the video wall will have a significant impact on its overall effectiveness, so choose a location with high foot traffic.
When positioning the video wall, don't forget about pixel density. Pixel density refers to the number and size of pixels in the display, and it has a significant impact on how the video wall appears.
If the pixel density of your video wall is low, installing it further away is a better option. The image will appear sharper at close range with a higher pixel density, so consider installing such a video wall where people can get close and take in the entire image.
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What Kind Of Content Will Be Shown On The Video Wall?
Anything from text-heavy information to complex animations can be displayed on video walls. Because content is what drives technology, the content your organisation uses will determine how to best utilise the video wall.
For example, if your organization favors animation and other imagery, your video wall will be effective at most distances and sizes. Reduce the distance between the display and the viewers if your video wall is intended for text, schedules, and the like.
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How Easy Will It Be To Use The Video Wall?
In this context, accessibility means two things. For starters, an LED video wall must not obstruct walking paths or violate any ADA (Americans with Disabilities Act) regulations. Even something as simple as how far the video wall will protrude from the wall will conflict with an ADA requirement.
Even though LED lighting is the most durable and dependable on the market, the Samsung video wall display or any other brand’s video wall display will require occasional adjustments to keep it looking perfect. As a result, any video wall must be installed in a location that allows for simple maintenance. Is there space behind the video wall for cables? Is there sufficient space to vent heat? What if a portion of the display requires maintenance? These details must be considered before installing the LED video wall.
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Who Will Set Up And Maintain The LED Video Wall?
Experts should work on video walls. To ensure proper integration, there is a lot of hardware to manage, configuration to manage, and small details to figure out.
As a result, most businesses hire a certified AV integrator to manage the planning, installation, configuration, and maintenance of an LED video wall. A certified integrator will custom design an LED video wall for the intended installation space, select the appropriate components and displays for the job, calibrate everything for ease of use, and, if desired, provide long-term maintenance. This will ensure that your company's video wall is as visually appealing and long-lasting as possible.
LED displays are a significant advancement in display technology. They are efficient, long-lasting, and can be customized to almost any size or shape. When these natural advantages are combined with the expertise of a certified AV integrator, the result is an LED video wall that will command attention and persuade viewers.
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