A Glimpse Into Digital Marketing Asset Management

Asset management digital marketing refers to the process of storing all digital content in a single place. Asset management companies looking to diversify their content and appeal to wider audiences must incorporate a digital marketing asset management platform into their operations to store away everything securely. Whether they have text files, audio clips, or videos, a digital asset management platform lets the company share content with their team easily and in real-time. Here's a glimpse into digital marketing asset management.

What are Digital Assets?

Digital assets include everything from emails, sales letters, and website content to brochures, blog posts, images, and videos. Asset management companies organize and use these content pieces in different marketing campaigns. Apart from traditional marketing techniques, they also include digital media sources.

The specific marketing asset type required depends on the type of advertising campaign the asset manager intends to utilize. For instance, traditional marketing campaigns include radio and television advertising through audio and video content. When it comes to digital marketing, they have audio and video assets relying heavily on written content. These include the following:

Website: Many buyers refer to the asset manager’s website while attempting to select an asset. In the digital marketing world, assets include anything that creates online visibility. Moreover, they help buyers find the business. These include domain, website, online marketing accounts, and social media profiles.

Domain Registration: A domain name is a business's online address. It should align with the company and be available for taking. If it is, register it quickly to make it your own.

Website Hosting: An asset manager should be careful where the web builder hosts the website. Creating a website includes website hosting and the website itself. Businesses may either host the website with a web developer or create an end-user hosting account.

Website Content: The website includes the web design, content, and management system.

Social Media and Digital Advertising: Technologically advanced companies realize the significance of security while handling asset management digital marketing. Some social media platforms provide business-specific accounts that allow adding buyers as administrators without revealing the password. The same applies to advertising accounts.

The Need for a DAM Platform

While many business owners question the requirement of a dedicated digital asset management (DAM) platform to store their digital assets, its absence means multiple files scattered all over the websites, hard drives, and computers. Not having all the digital assets in one place makes categorization very difficult, making them unreachable at the right time. Furthermore, unorganized files can easily get lost or misused, wasting company resources and time.

Storing digital assets on a DAM platform organizes them properly, so anyone who needs them can access them easily in no time. Some features of cloud-based DAM platforms include the following:

• Safe file storage

• Easy access to digital assets

• Better communication between team members

• Organized workflow

• Brand protection

Whether the digital content is available in PDF, TIFF, or WAV formats, a robust DAM platform keeps it easily accessible and secure.

Asset management digital marketing helps asset managers build processes and automate operations in their distribution and marketing channels. Flexible data models allow customers to combine digital files from several sources and create a coherent product profile that drives regulatory and client reporting in the investment management sector. All in all, it adds value to an asset manager’s digital transformation without compromising on security.